Top Speakers Lined-Up; Wine & Spirits, Mixology Competitions and Tastings Scheduled
The Wine & Spirits Wholesalers of America (WSWA) 71st Annual Convention & Exposition is only 41 days away-a packed agenda featuring exhibit halls and suites, competitions, tastings, speakers, educational programs, and a little fun, make it the premier industry event.
Information on the event, to be held April 8-10 at Caesars Palace Las Vegas, is available at the convention website: www.wswaconvention.org.
Registration for the event is proceeding at a brisk pace and exhibition hall space, lower level and traditional hospitality suites are close to selling out. Due to increased demand, WSWA has added a new exhibition package that includes table top display space as well as space at the popular Taste of the Industry grand tasting event.
One of the most popular attractions at the WSWA Convention & Exposition is the always exciting mixology and tasting competitions, including:
The Wine & Spirits Tasting Competitions judged by a panel of experts selected by The Tasting Panel magazine;- The Call for Cocktails Mixology Competition showcasing original and creative concoctions from mixologists around the country;
- And, the Hoptails Mixology Competition featuring brewed beverages as a key ingredient in new cocktails.
The Wine & Spirits Tasting Competitions judged by a panel of experts selected by The Tasting Panel magazine;The Schedule also includes the U.S. Beverage Alcohol Forum, an information-rich program that will provide attendees with practical knowledge and resources to succeed in today’s rapidly-changing beverage market. Topics include: brand entry; on-premise activation; use of mixologists and brand ambassadors; digital media marketing; and, multicultural outreach, among others.
Registration for the WSWA Convention & Exposition also includes three valuable general sessions with exciting keynote speakers:
- Jordan Belfort, the wunderkind whose story inspired the current hit movie, “The Wolf of Wall Street;”
- Captain Richard Phillips, the inspiration behind another heralded film, “Captain Phillips;”
- And, noted operations, decision-making and business consultant Dan Heath of Duke University rounds out the speaker roster.
Biographical information on speakers as well as additional details about the events, sessions and competitions are available at the convention website: www.wswaconvention.org.
Journalists representing top national lifestyle, product and industry publications will cover the event spotlighting new trends, product launches market extensions.
About WSWA Convention
The WSWA Annual Convention & Exposition has traditionally drawn more than 2,000 attendees and is the highlight of the year for the beverage alcohol industry. It is organized and hosted by WSWA, a national trade association representing the wholesale tier of the wine and spirits industry. With 350 member companies across all 50 states and the District of Columbia, WSWA is the voice for wholesalers in Congress, the executive branch, courts, state legislatures, and news media nationwide. More information about WSWA is available at www.wswa.org.
