The Health-Conscious Crowd is Reaching for MUD\WTR
In just a matter of a few years, adaptogenic mushrooms have come a long way. They’ve gone from an interesting concept to a proven, valuable resource. Studies, including one by the Cleveland Clinic, have shown that certain plants and mushrooms contain properties that help individuals deal with stress, anxiety and fatigue improving general wellbeing.
Shane Heath, founder of MUD\WTR, was in on it early. In 2018, Heath set out to find a coffee alternative that suited his own body. MUD\WTR is a no sugar or sweetener blend of mushrooms, organic cacao, herbs and spices that he says, “tastes like masala chai and cacao had a baby.”
With just a fraction of the caffeine found in coffee (35 mg), MUD\WTR supplies energy, focus and immune support without the jitters, crash or poor sleep. In addition, it provides pre-biotic fiber to support gut health and digestion.
Now, thousands of businesses are providing MUD\WTR to their customers. Owners like Justen Arnold, who started a personalized fitness and strength training program called Flexx Mobility & Performance to help individuals struggling with pain, is a firm believer in MUD\WTR. Arnold says his focus is on providing high-quality products that support a holistic approach to fitness and mobility.
“I was motivated to add MUD\WTR to our store because of its unique health benefits and the growing trend towards healthier alternatives to coffee,” he explains. “It certainly exceeded my expectations, especially with the customer feedback and the repeat purchases we’ve seen. I was honestly making my own version of this at home for a while, but it was time-consuming and not efficient. MUD\WTR is an efficient better tasting economical approach.”
Arnold says the health benefits of MUD\WTR perfectly align with his own business philosophy of promoting wellness and performance. His clients agree and have taken a liking to it requesting it by name. Arnold currently carries the original blend, matcha blend and a couple other popular varieties that our customers love.
“I would tell other business owners that adding MUD\WTR is a smart move,” Arnold says. “It’s a unique product that stands out in the market and it resonates well with customers who are health-conscious and looking for alternatives to coffee.”
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For more information on how to become a wholesale customer visit: https://mudwtr.com/pages/wholesale. Flexx Mobility & Performance: https://flexxmp.com/.
