Warren Miller Entertainment and Moosehead Breweries Limited
Announce National Partnership
The most esteemed company in snowsports filmmaking and Canada’s oldest independent brewery will kick off their partnership with the Moosehead Bartender’s Cup at Stowe Mountain.
Warren Miler Entertainment is thrilled to announce Moosehead Lager as the official beer partner for Warren Miller’s 67th feature film tour, launching Fall 2016.
“Warren Miller is one of the most iconic names in skiing and snowboarding. Moosehead’s connection to the outdoors naturally fits with the enthusiasm Warren Miller brings to outdoor adventure sports,” said Georgia Homsany, Brand Director for Moosehead in the US.
The dynamic partnership merges the passionate audience base of both brands and builds on their heritage and authentic brand storylines. Moosehead Lager has become a favorite of the Warren Miller Film Crew and athletes, so the audience can expect a cameo appearance from the iconic green bottle in film and at stops on WME’s National Film Tour, set to debut in October of 2016.
“This is a great partnership opportunity for Moosehead and Warren Miller,” said Andy Hawk, Managing Director for Warren Miller Entertainment. “The most important part of any ski day is hanging out with friends and reliving the stories. Beer is a part of that in ski culture, and Moosehead is making an authentic link to our sport.”
Warren Miller Entertainment, along with SKI Magazine and Skiing Magazine, will kick off the Moosehead partnership at the Moosehead Bartender’s Cup at Stowe Mountain Resort on March 30. This interactive event will challenge local bartenders and wait staff to compete in teams of two in a series of on-hill and off-hill challenges for a chance to win a trip to Utah. Other sponsored prizing for the Bartender’s Cup will include Moosehead-branded snowboards, Moosehead branded snow tubes, Skiing Magazine hats, Warren Miller hoodies and Warren Miller DVD’s and Descente Ski Jackets.
Registration is free and teams are encouraged to sign up immediately as the maximum number of participants allowed to compete in the Bartenders Cup is 100.
All interested parties are encouraged to register on SKI Magazine’s website.
About Warren Miller Entertainment
Warren Miller Entertainment has been a pioneer in action sports cinematography since 1949. It is a multichannel media and distribution company and is currently in production for its 67th feature film. Warren Miller Entertainment is a division of Active Interest Media and is based in Boulder, Colorado.
About Moosehead Breweries Limited
Moosehead Breweries Limited is headquartered in Saint John, New Brunswick, Canada but traces its roots to 1867 when the Oland family started brewing beer. Today Moosehead is still family owned and is operated by the fifth and sixth generations of Oland family members. Moosehead is the last privately owned major brewery in Canada. The company brews and sells its award-winning Moosehead lager across Canada, in the United States, and in a number of countries around the world. Moosehead is imported into the US by United States Beverage. www.unitedstatesbeverage.com.
About Active Interest Media
One of the world’s largest enthusiast media companies, Active Interest Media publishes leading consumer magazines such as Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Sail, American Cowboy, Old House Journal and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group and Outdoor Group—reach more than 40 million people in 85 countries. AIM also operates websites, B2B businesses, a state-of-the-art video unit and Warren Miller Entertainment, the most successful outdoor-film production company in history. AIM was formed by Wind Point Partners, a private equity investment firm with offices in Chicago, Illinois, and Southfield, Michigan, in partnership with executive chairman Efrem “Skip” Zimbalist III, in October 2003.
