Virgin Hotels, the award-winning lifestyle hotel brand, is partnering with Bucket Listers (known for making everyday an adventure) to bring travelers the ultimate Black Irish by Mariah Carey-themed festive experience this holiday season. Black Irish by Mariah Carey is joining forces with Virgin Hotels for an exclusive Mariah Carey Black Irish Holiday Bar, a premium Irish cream liqueur founded and inspired by the heritage of the global singer-songwriter. From Nov. 15 through Dec. 29, Mariah Carey’s Black Irish Holiday Bar will be available at select Virgin Hotels, including Chicago, Dallas, Nashville, New Orleans and New York City.
“We’re excited to be partnering with Mariah Carey’s Black Irish and Bucket Listers to bring this holiday experience to life across select Virgin Hotels,” said James Bermingham, Chief Executive Officer of Virgin Hotels Collection. “Born and raised in Ireland, this collaboration is the perfect way to start the holidays. Virgin Hotels has always been synonymous with entertainment and music, and this limited-time pop-up is a direct connection to that legacy.”
“We pride ourselves on creating experiences that can’t be found anywhere else, and there is no better holiday partner opportunity in our eyes,” said Andy Lederman, Bucket Listers CEO. “Working with Mariah Carey’s Black Irish brand and Virgin Hotels to bring her festive world to life across the country is going to be a dream come true for fans this season.”
“I’m thrilled to partner with Virgin Hotels this holiday season to bring a truly unique experience to life, celebrating the 30th anniversary of Mariah Carey’s timeless classic, ‘All I Want for Christmas Is You.’ This partnership not only highlights the festive spirit we embody at Black Irish but also showcases the incredible synergy between our brand and Mariah’s iconic holiday presence. We’re excited to offer guests at Virgin Hotels an unforgettable opportunity to enjoy a signature Black Irish cocktail alongside immersive holiday moments inspired by Mariah herself. It’s the perfect way to toast to the season and celebrate this special milestone together,” said John Herzog, Black Irish CEO.
Mariah Carey’s Black Irish Holiday Bar at Virgin Hotels will feature a full takeover that transforms various spaces into a holiday-themed winter wonderland. Guests can step into a magical holiday window photo display adorned with a custom All I Want For Christmas Is You neon sign, or sit on a festive wreath to recreate the iconic album cover from Mariah Carey’s Magical Christmas Special. What’s more, guests will enjoy an interactive photo booth, Black Irish Christmas tree, a ‘letters to Mariah’ station, a lyric wall and more.
Guests will imbibe on Black Irish cocktails while enjoying a captivating holiday-inspired experience that feels like straight out of a holiday music video. Indulge in festive cocktails including the Signature Espresso Martini featuring Black Irish Irish Cream and a candy cane rim. Savor a decadent Martini Flight that includes a White Chocolate Martini made with Black Irish White Chocolate Irish Cream and topped with cotton candy and glitter, a Reposado Tequila Espresso Martini with Black Irish Irish Cream garnished with a cinnamon stick, and a Bourbon Martini infused with Salted Caramel Black Irish Irish Cream topped with a chocolate covered pretzel rim. For a cozy treat, enjoy the Cocoa Coffee spiked with Black Irish Irish Cream and topped with red and green glitter sprinkles and edible butterflies.
The pop-up’s design is created in partnership with Bucket Listers, the team behind the viral Malibu Barbie Cafe, Diamonds and Rose Experience by Bravo, and Saved by the Max experiences. Mariah Carey’s Black Irish Holiday Bar is a must-visit for any diehard Mariah fan or holiday lover. No trip through her signature winter wonderland would be complete without a lineup of Carey inspired interactive photo moments and exclusive merchandise.
“Black irish cream is my new favorite! Especially in the holiday season, you can enjoy it over ice as well and in eggnog,” said Mariah Carey.
Tickets to Mariah Carey’s Black Irish Holiday Bar pop-up at Virgin Hotels includes:
- Virgin Hotels Chicago: Experience is available from Monday to Sunday, with 90-minute time slots offered between 4 PM and 9:15 PM. Tickets start at $20 and include a complimentary Black Irish welcome cocktail.
- Virgin Hotels Dallas: Experience is available from Monday to Sunday, with 90-minute time slots offered between 4 PM and 9:15 PM. Tickets start at $20 and include a complimentary Black Irish welcome cocktail.
- Virgin Hotels Nashville: Experience is available from Monday to Sunday, with 90-minute time slots offered between 4 PM and 9:15 PM. Tickets start at $20 and include a complimentary Black Irish welcome cocktail.
- Virgin Hotels New Orleans: Experience is available from Monday to Sunday, with 90-minute time slots offered between 4 PM and 8:30 PM. Tickets start at $20 and include a complimentary Black Irish welcome cocktail.
- Virgin Hotels New York City: Experience is available from Monday to Sunday, with 90-minute time slots offered between 5 PM and 10:30 PM. Tickets start at $30 and include a complimentary Black Irish welcome cocktail. Brunch will be available on Saturday and Sunday from 12 PM to 3 PM, priced at $65 per person. Each brunch ticket includes a Black Irish welcome cocktail and an entrée.
Booking Information:
For more information about Mariah Carey’s Black Irish Holiday Bar at Virgin Hotels and to purchase tickets exclusively through Bucket Listers, please see here. Tickets are priced per person and pricing varies by city. Follow along on social @mariahsholidaybar.
Assets:
Renderings of Mariah Carey’s Black Irish Holiday Bar at Virgin Hotels are available HERE. (Credit Bucket Listers)
Additional seasonal images can be found HERE. (Credit Bucket Listers)
Images for the Virgin Hotels portfolio available HERE. (Credit Virgin Hotels)
