VAI Resort, Arizona’s largest upcoming hotel, culinary, and entertainment destination, today announced an exciting new beverage partnership with PepsiCo, making the global leader in food and beverages the exclusive beverage partner for the $1 billion resort. PepsiCo’s premium portfolio of beverages will be available across VAI Resort’s vast array of venues, including its 11,000-capacity VAI Amphitheater, poolside dayclub, luxury hotel suites, and signature restaurants, bringing world-class refreshment to guests in every corner of the property.
The partnership, which will kick off as the resort opens, promises to deliver an unmatched selection of renowned Pepsi-Cola beverages, including PEPSI®, PEPSI® Zero Sugar, Mountain Dew®, Gatorade®, Lipton® Iced Tea, MUG® Root Beer, and many more. Guests can enjoy these iconic drinks while experiencing the resort’s array of entertainment and dining options, as well as one-of-a-kind activations and immersive experiences.
“PepsiCo is synonymous with bold flavor and memorable experiences, which perfectly aligns with the spirit of VAI Resort,” said Howard Weiss, Senior Vice President of Entertainment & Sponsorships at VAI Resort. “We are thrilled to partner with such an innovative and globally recognized brand. With PepsiCo’s extensive range of beverages, we are elevating our guests’ experiences across the property, ensuring every visit is unforgettable.”
In addition to beverage offerings, the partnership will see the creation of exclusive, Pepsi-branded experiences and activations for resort guests. With Pepsi-themed events and surprise giveaways, the collaboration promises to bring extra excitement to the resort’s already spectacular lineup of attractions.
“At PepsiCo, we are always looking to create new and exciting experiences for our consumers,” said Shay Hobby, Senior Vice President, Commercial at PepsiCo U.S. Beverages – West Division. “Partnering with VAI Resort, a destination that embodies innovation and exceptional hospitality, allows us to bring our extensive portfolio of beverages to an unparalleled entertainment venue. We are thrilled to be a part of this groundbreaking project and look forward to delighting guests with our iconic brands and exclusive activations.” Guests can look forward to the latest in cutting-edge hospitality services, and exclusive VIP perks throughout the resort. VAI’s diverse entertainment spaces, including its 130-foot-high Konos Sky Bar and the first-ever Mattel Adventure Park™, will be complemented by PepsiCo’s commitment to delivering exceptional, refreshing beverage experiences.
As part of this collaboration, PepsiCo will also play a key role in the resort’s signature events and concerts at the VAI Amphitheater, which boasts state-of-the-art technology and an unparalleled atmosphere for large-scale performances. With PepsiCo’s diverse range of beverages available across VAI Resort’s venues, fans and guests can enjoy their favorite drinks while taking in world-class entertainment.
About VAI Resort: VAI Resort is a premiere entertainment resort conveniently located in Glendale, AZ at the heart of Metro Phoenix. Set to phase open in 2025, VAI Resort will be Arizona’s largest hotel, entertainment, and culinary destination. VAI will redefine the concept of a full-service resort hotel by delivering a multi-faceted experience featuring four hotel towers, with 1,100 rooms, suites, and villas, 11 signature restaurants – including the destination’s first Bar Mar by Jose Andres – Konos Island, a luxury spa, nightclub venue, indoor theater, rides, attractions, curated retail and art installations. The property will also feature first to Arizona attractions including a 130-foot-high Konos Sky Bar, the world’s first Mattel Adventure Park™, a 2,000-person capacity indoor multi-level theater & concert venue, as well as the first of its kind VAI Amphitheater, a music and entertainment venue featuring an 11,000 seat, state-of-the-art stage. Led by the VAI Global Development team, VAI will be the manifestation of a dream to create the world’s most iconic resort. For more information, visit www.vairesort.com or follow on social @vairesort.
About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
