“ON FRIDAY NOVEMBER 15 WITH “FREE THE BURGER”
sbe’s Umami Burger will celebrate its commitment to hormone-free, antibiotic-free, and a continued offering of “meat-free” burgers through their partnership with Impossible Meats by giving away free burgers and fries at all U.S. Umami Burger locations** on Friday, November 15, 2019 as part of their “Free The Burger” celebration.
The customer can choose ANY burger from the menu, along with their choice of fries.
Impossible Foods is the company behind the groundbreaking vegan burger patty which originally debuted in Umami doors, and recently debuted a brand-new burger recipe at the global food chain partner earlier this year. This version, an added addition to the extensive Impossible menu offerings at Umami, is noted to taste more “beefy,” and contains less saturated fat and fewer calories.
Nate Appleman, Chief Operating Officer of sbe’s Umami Burger, states: “We want our customers to meet, greet, and eat Umami Burger’s real yummy, real beef, and plant-based Impossible creations in-store on November 15. Any Umami Burger, any way you want it.”
Umami will also launch a social contest as part of the celebration. Everyone who shares a photo of their “Free The Burger” meal on Instagram and tags @UmamiBurger using the hashtag #UrYummy on November 15th will be entered to win free burgers for a year (one burger a week for 12 months).
Umami Burger boasts 18 domestic locations in major U.S. cities, including New York, Los Angeles, Chicago, and Northern California, and also has international locations across Japan, Mexico, and more.
Their tagline of “Yummy, crave-able and delicious”—We’ve Got A Burger For That will continue to expand as they introduce the new menu as of November 2019.
**The free offering includes all Umami Burger U.S. locations except for Irvine Spectrum and LAX.**
About Umami Burger
Founded in Los Angeles in 2009, Umami Burger has been named GQ’s “Burger of the Year,” Men’s Journal’s “Best Burger in America” and one of the “25 Most Innovative Consumer Brands of 2016” by Forbes’ CircleUp25. Currently, Umami Burger has over 27 locations globally including in California, New York, Illinois, Nevada, Japan, Bahamas and Mexico with additional locations planned around the world. sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger’s majority shareholder. For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter, and Instagram.
About sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 29 hotels and over 180 global world-renowned culinary, nightlife and entertainment venues by the end of 2019. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi’lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, Hyde Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit sbe.com.
