Social Campaign to Launch in Support of #GivingTuesday and 25-Cent Donation Program for Camp Sunshine
–Temperatures may be dropping but, Tropical Smoothie Café is embracing the warm spirit of doing good for others. The leading fast-casual concept, known for its better-for-you food and smoothies with a tropical twist,
is launching a 25 Days of Giving social campaign beginning December 1st in an effort to raise funds, awareness and
recognition for a long standing partner of the brand, Camp Sunshine. For the first 25 days of December, the campaign
will not only feature Camp Sunshine, a retreat for children with life threatening illnesses as well as their families, but it
will also applaud and recognize many other community-based non-profits. Kicking off on #GivingTuesday ,the globally
recognized day of giving back, Tropical Smoothie Café will leverage social media to feature a different non-profit,
celebrity or volunteer daily who help to make a difference in their local communities. The campaign will also include
ideas for how to volunteer.
“We recognize that people are the heart of our company and we take pride in our ability to develop meaningful
relationships that are founded on trust, accountability and respect for the unique talents of our teams, franchisees,
partners and communities,” said Mike Rotondo, CEO of Tropical Smoothie Café. “By sharing the compelling stories of
Camp Sunshine and other charities with our guests who visit us in-cafe and on social media, we are remaining true to
our core value of solid relationships with guests, amongst team members and within local communities.”
In addition to the 25 Days of Giving social campaign, guests who visit any participating Tropical Smoothie Café
during the month of December will also have the opportunity to add 25 cents or more to their check with all the
proceeds going directly to Camp Sunshine.
In June, we raised more than $1 million for Camp Sunshine and learned that by working together we can move
mountains,” continued Rotondo. “We now want to feature some of the many faces in our community who are making
The brand is going on 10 years of involvement with Camp Sunshine. During that time, Tropical Smoothie Café has
raised more than $3.5 million for Camp Sunshine making them the single largest corporate sponsor for this wonderful
To learn about some of the great charities and volunteers in and around the 450 Tropical Smoothie Café locations,
visit www.TropicalSmoothieCafe.com and follow #GivingTuesday or #25Days.
