For the first two weeks of December 2024, MALIBU rum presented an iconic Trader Vic’s by Chain experience featuring two weekends of the special pop-up in Los Angeles. Vintage pieces of Trader Vic’s history were included from the legendary Beverly Hilton location, to bring that Tiki touch to the highly sought after CHAIN House.
Patrons enjoyed the Trader Vic’s by CHAIN experience: an hour-long guided tour of 5 tiki drinks, including the original Mai Tai, new creations from CHAIN and Thunderbolt, the top mixology specialists, presented as a MALIBU Rum cocktail experience.”
This was a sneak peak of what’s to come at the NEW Trader Vic’s location opening in West Hollywood in 2025.
Groups of 14 savored expertly crafted cocktails, including the iconic Original Trader Vic’s Mai Tai and a signature MALIBU Rum creation, all designed by Thunderbolt, Los Angeles’ #1 cocktail bar. Added to the magic, vintage memorabilia from the original Beverly Hilton Trader Vic’s was on display, providing a unique and nostalgic touch to this unforgettable event.
CHAIN, founded by actor BJ Novak of The Office, and Michelin starred chef Tim Hollingsworth, is the world’s first gourmet ‘chain food’ pop-up, reimagining iconic chain restaurant classics like Friendly’s, Bob’s Big Boy and Pizza Hut with a chef-driven approach. The space is packed with retro-inspired, interactive elements, creating a nostalgic and immersive experience for all ages.
VIPS such as Ghostbusters actress Emily Alyn Lind, influencer and TV personality Courtney Revolution and cocktail blogger & influencer Caroline Pardilla popped by the series.