Exceptionally pure water — that’s what makes Devils River Whiskey the decorated, smooth small batch whiskey consumers savor and sip on today. Behind every bottle of this desirable spirit is a history as authentic as the flavor it delivers. The purest water source in Texas was named ‘Devils River’ in 1840 by legendary Texas Ranger, John Coffee Hays.
This iron-free, sweet spring water is ideal for crafting an unrivaled, sinfully smooth whiskey. It always comes back to the H20 and the purity of this particular water source unmasks all the delightful nuances that Mike Cameron, Devils River Whiskey Co-Founder and President, hoped to achieve. Cameron is a self-taught distiller who worked tirelessly to make a statement with every sip. Cameron attended the Michigan State Distilling Program and learned from over five master distillers, which included multiple training sessions. Cameron made the most of every opportunity and experience in order to refine his craft. In a way, yes, he was self taught but from the best!
Since being introduced in 2017, Devils River Whiskey has expanded from its roots in San Antonio, Texas. The brand can now be found in thirty-eight states, five countries, and on cruise lines. The spirit takes great pride in offering premium and craft bourbons with a growing portfolio of flavored expressions. From long-standing whiskey enthusiasts to those looking to expand their palates, Devils River Whiskey aims to be accessible and enjoyable to everyone. In this instance, ‘everyone’ just happened to include a big-screen celebrity.
A power-house partnership
Devils River Whiskey doesn’t take shortcuts when it comes to the production and quality of their spirits. That dedication to excellence caught the attention of Dave Bautista, actor and producer. As a result, Bautista is now a part of the Devils River Whiskey ownership team and newest member of its Devils Advocates: a group of Devils River Whiskey and bourbon enthusiasts involved in supporting the brand’s social responsibility efforts and overall mission.
“Devils River Whiskey has a bold, robust flavor profile across their portfolio of expressions that reflects their authenticity,” said Bautista. “The brand’s willingness to take risks with creativity to achieve something exceptional, really speaks to me. It felt like a natural fit because I approach everything in my life with the same passion.”
Devils River Whiskey offers nine expressions ranging from premium Bourbon, Rye, and Barrel Strength to a growing assortment of flavored whiskey that consists of Coffee, Agave and Cinnamon options. The brand also offers ultra-premium whiskey, including its Single Barrel, Distiller’s Select, and the new 5-year Rye. With more than sixty-three national and international awards, Devils River Whiskey has earned a reputation as a rich and bold bourbon that delivers dependable high quality.
Through his involvement, Bautista has discovered that distilling whiskey is both an art and a science. It involves selecting the finest grains, using the purest water, and implementing a meticulous aging process in carefully chosen barrels. Each step is crucial to creating the final product — a trifecta of components that come together to form the unique and crowd pleasing Devils River whiskey.
This three step process begins with a meticulous attention to detail as the grains are carefully chosen to bring out the warm, golden notes. The whiskey is fermented with a proprietary yeast designed to bring out the bold flavors. Additionally, the mash is distilled in traditional copper pot stills and the whiskey is aged in dark #4 charred oak barrels, which enriches the deep amber color and smooth finish.
The second part of the process involves combining the whiskey with the pure, limestone-filtered spring water of the whiskey’s namesake, Devils River. It’s the excellent water quality of the Devils River that unmasks all of the pristine nuances. The world’s master distillers are in unanimous agreement that: the water makes the whiskey.
The third aspect and finishing touch is the proprietary chill filtration process that lends the whiskey its signature smoothness. At the same time, it works to remove any harshness that might distract from the warm mouth-feel and flavorful notes that have become synonymous with a glass of Devils River Whiskey.
“This partnership has given me a unique opportunity to explore my passion for whiskey in a hands-on way,” said Bautista. “I’ve learned about the distillation process and what it takes to create a high-quality product, which has deepened my love for whiskey and opened my eyes to the industry’s intricacies.”
Initially, Bautista was attracted to Devils River Whiskey’s quality and Cameron’s commitment to the art of whisky-making. The brand’s focus on finding opportunities to give back and support the local community through various charities just added another layer to the overall appeal.
The spirit of giving back
Bautista has always had a strong connection and respect for the military—supporting military families is a cause close to his heart. For that reason, he felt fortunate to participate alongside Devils River Whiskey in supporting Wish for Our Heroes. Since becoming a part of the team, Bautista has developed a meaningful connection with Devils River Whiskey and their work to support active-duty military members, their families, and veterans. And this is only a small piece of a larger impact the company intends to make in the long run.
“One of the many things I am passionate about includes animal welfare, and I’ve been able to align this cause with Devils River Whiskey’s social responsibility efforts,” said Bautista. “We are in the process of supporting an important animal welfare initiative, which will include fundraising and raising awareness. It’s been incredibly fulfilling to see how our efforts have helped to make a difference.”
Bautista is thrilled to be part of a brand that aligns with his vision of making a positive impact and lasting legacy that quenches the need for outstanding whiskey and doing good.
A refreshing way of doing things
Coming from a background in entertainment and sports, Bautista understands the importance of connecting with an audience, which has directly translated into his role with Devils River Whiskey. Whether through a bottle signing, a photoshoot, or a charity initiative, Bautista brings authenticity and passion into every aspect of the partnership, focusing on the story behind the product and how it resonates with people.
“On the business side, I have gained insight into the importance of branding, marketing, and connecting with consumers,” said Bautista. “Overall, it has been a fascinating journey, and I have a newfound appreciation for the complexity and dedication involved.”
There is a unique experiential aspect to the brand that further separates Devils River Whiskey from the competition. Hosting events that include tours, tastings, live music, and a chance to meet the maker. The venue at Devils River Distillery, located in the heart of San Antonio, offers the ideal setting for weddings, birthday celebrations, photoshoots, corporate outings, and more.
From the process to the people — every aspect of the brand serves a purpose. With a taste of Texas spirit in every glass, Devils River Whiskey is more than a drink. It is a culture, a frame of mind, and a passion for living a life that’s never short of extraordinary.
About Devils River Whiskey
Devils River Whiskey is a premium craft distiller of bourbon whiskey based in San Antonio, Texas. Devils River Whiskey captures the spirit of the water from its river namesake in Southwest Texas, with bold flavors in every sip. Founded in 2017, Devils River Whiskey is recognized nationally as an award winning brand, including multiple SIP Awards, The Fifty Best accolades, and International Spirits Competition gold medals.
Devils River Whiskey currently offers nine expressions distributed across the U.S. in thirty-eight states and five countries. For more information, visit www.devilsriverwhiskey.com and for inquiries, please email info@devilsriverwhiskey.com.
