The StandardX brand continues its expansion with the debut of The StandardX, Bangkok Phra Arthit (The StandardX, Bangkok). Following the brand’s inaugural launch in Melbourne’s Fitzroy neighborhood earlier this year, this second outpost embraces Bangkok’s incredible art scene with a rotating art gallery set amongst its 62 guestrooms, and two vibrant culinary concepts.
At its core, The StandardX brand defies convention while embodying the adventure of travel with distinctive style. As the rebellious younger sibling of The Standard, The StandardX brand offers intentionally minimalist rooms, cultural programming and intuitive hospitality. Guests at The StandardX hotels are not cocooned from the local environment; instead, they are given the keys to discover its hidden gems. The brand deliberately chooses culturally rich, but often unexpected locations within major global cities that immerse guests into the local art, fashion, and music scenes.
The StandardX, Bangkok is nestled in Bangkok’s old town on the banks of the Chao Phraya River nearby Silapakorn University, the city’s most prominent arts institution. The StandardX, Bangkok is surrounded by a creative enclave brimming with cafés, bars, restaurants, and a lively music scene. The hotel immerses its guests into this artistic environment by housing 10 10 Art Gallery that showcases both visiting and permanent collections by local artists with international recognition, launching with Gongkan and MRKREME. Both artists were commissioned to decorate The StandardX, Bangkok’s streetside and riverfront façades with their signature, eye-catching artwork. The property will also introduce an artist-in-residence program, serving as an incubator for emerging talent accompanied by workshops, events, and panels that will create a creative exchange with guests and locals.
The StandardX, Bangkok was designed as a collaboration between The StandardX’s in-house team and Studio Freehand with Porntip “Mook” Attakanwong of ATT19. The StandardX, Bangkok’s guest rooms range from 30 to 46 square meters across four categories, from the intimate Cozy King and Cozy Twin to King on the River and the spacious King of Kings. Each room blends the raw, gritty spirit of Bangkok with the modern comforts a discerning traveler expects.
Similar to its Melbourne counterpart, The StandardX, Bangkok will offer its standout dining concepts: BANG, an all-day Thai restaurant located on the ground floor, where local ingredients bring a bold perspective to beloved traditional Thai dishes. Dishes include Grilled Chicken (Gor Lae) with Roti, Pong-Neng Fried Mussels and Som Tum Chao Phraya.
Adjacent to BANG is The Box, a retail concept store that offers a selection of curated and crafted everyday essentials, snacks, beverages, and local goods. In line with The StandardX’s commitment to sustainability and supporting local communities, The StandardX has collaborated with growers in Pua District, Nan Province to cultivate exceptional coffee varieties served throughout the hotel. This collaboration not only delivers exceptional quality but also creates jobs and provides stable income for the next generation in Pua District, Nan Province.
Perched on the sixth floor, The Roof is inspired by the robust flavors of Mexico enjoyed next to a cozy pool with views of the Chao Phraya.
For more details on The StandardX and to make reservations, please visit www.standardx.com/bangkok.
About The StandardX
The StandardX brand is the rebellious younger sibling of The Standard. Designed for the adventurous traveler, The StandardX hotels offer a more raw, minimal experience while preserving the distinctive energy and hospitality that make The Standard hotels so beloved. The brand chooses less discovered locations that pulse with cultural energy, placing guests on the cutting edge of art, fashion, and music scenes. The design features minimalist rooms—with just what guests need, and nothing they don’t. The current StandardX properties offer two culinary experiences: BANG, an all-day Thai restaurant, and The Rooftop along with The Box for grab-and-go snacks, pop-ups activations, and retail collaborations. The StandardX locations are in Fitzroy, Melbourne, and Bangkok, Thailand which mark the beginning of the brand’s expansion. The StandardX brand is now part of Hyatt’s lifestyle group. TheStandardX.com @TheStandardX.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
