Hosted by T-Pain and Clinton Sparks, Featured BeatBox Beverages, El Cristiano Tequila, and Spark Plug, Plus Candy Pop Butterfinger and Catering by Ayya Hospitality and an Afterparty at ZOUK
The Global Gaming League hosted its official global headquarters launch event in Las Vegas on December 14, 2024 at its new massive Las Vegas compound, aiming to transform the entertainment gaming culture. The Global Gaming League (GGL) is the world’s first of its kind multi-title gaming entertainment league composed of high profile celebrity team owners whose four player teams of skilled and casual gamers, popular personalities, and influencers compete in live, in-person gaming tournaments in Las Vegas.
Special guest hosts, VIPs and notables photographed in attendance at the launch event included T-Pain, O.T. Genasis, Brian Austin Green, Sharna Burgess, Dan Rue, GGL Founder Clinton Sparks, GGL Chairman Jeff Hoffman, GGL COO Michael Fuller, GGL EVP Jason ‘JROC’ Craig,, Bryce Hall, Chanel West Coast, Dom Fenison, Mr. Olympia Champion Flex Lewis, UFC Ring Girl Arianny Celeste, American Idol’s Mackenzie Sol, SYTYCD Olivia Alboher, WWE star Bobby Lashley, Ike Shehadeh, DJ Jay Lew, Mar Keith Anthony, Jenna Ben-Ami, Tawny Jordan, Sabrina Calvo, Mat Artisan, Jen Mijares, Michael Politz, Mike Johns, Terry McFly, Kanou Awata, BabyFaceKiddo, Nikki Trinidad, Halfdolo, Tia Minzoni, Anissa Godina, Amy Kirchen, Justin Michael Lewis, Shirin Heidari, Bruce Cardenas, Sean Kelly, Melanie Valle, Antonio Dillard, Cosplay models Vi Ho and Julian Dancer, and many more.
The evening was hosted by Clinton Sparks and T-Pain, with special live performances by The Pack Drumline, Mackenzie Sol and O.T. Genasis, featuring Dan Rue, DJ Midas Touch, and cameos by Flavor Flav and Chanel West Coast and an array of Cosplay characters.
This highly anticipated event marked the launch of the world’s first multi-title gaming entertainment league, featuring celebrity team owners, live gaming tournaments, and a unique blend of gaming, fashion, music, sports and culture, at GGL’s new 43,000 square foot headquarters.
The evening included live DJ sets, immersive gaming experiences, Cosplay, red carpet arrivals and much more. Attendees enjoyed catering by Ayya Hospitality, specialty cocktails by El Cristiano premium and additive free-tequila, BeatBox party punches and hard teas, refreshing beverages Fever Tree, Red Bull and Liquid Death, Spark Plug canned espresso martini, plus the perfect gaming companion snack, Candy Pop M&Ms Minis, Candy Pop Butterfinger, Cereal Pop Fruity Pebbles, and Cookie Pop OREO popcorn.
Later that evening, a post celebration was held at ZOUK Nightclub at Resorts World Las Vegas where T-PAIN performed a head-lining 90 minute high energy set for a packed house of engaged clubgoers, including notables such as Bobby Lashley, O.T. Genasis, and Dan Rue, preceded by a celebratory dinner at FUHU hosted by Clinton Sparks, including guests Brian Austin Green, Sharna Burgess, Chanel West Coast and Dom Fenison.
The GGL league will be officially launching with ten focused teams representing names across different realms of talent with events initially focused at their newly renovated, 43,000 sq ft. Las Vegas campus and headquarters which debuted on December 14th, 2024. Artists such as multiple Grammy and BET awarded artists T-Pain and Jermaine Dupri and personalities like Bryce Hall have already signed on as team captains, with top actors, sports figures and notable names representing different industries set to be announced over the next few months. T-Pain, known as an established gaming enthusiast for decades, is not only a team owner, but he is also the executive director of strategy and board member for the league.
“The GGL will make gaming a household name like the WWE did for wrestling, and UFC did for mixed martial arts. It’s the fastest growing form of entertainment in the world, and we all game, yet, it’s completely disconnected from mainstream, pop-culture, and the streets. This is what The Global Gaming League is going to change.” adds T-Pain.
The highly anticipated evening consisted of surprise performances, DJ sets, gaming competitions, immersive elements and experiential activations for guests to engage with, plus red carpet arrivals, and more.
“The GGL is here to disrupt the over $200 billion dollar gaming industry by converging gaming, music, fashion, sports, celebrity, and culture while authentically integrating and elevating gaming into mainstream and pop-culture.”
The GGL is where gaming, fashion, music, sports, celebrity, and culture converge, bringing the video game lifestyle and culture to masses, while providing an unparalleled live, in-person and virtual interactive and engaging sporting entertainment experience for all ages. The GGL is a combination of the professionalism and structure like traditional sports leagues, the pageantry, theatrics, and storylines similar to the WWE, mixed with the unique rivalry and competitiveness like the UFC.
Joining Founder and CEO Clinton Sparks is Established Entrepreneur Jeff Hoffman (Booking.com / Priceline), serving as Chairman of the Board, T-Pain as member of the Board and Executive Director of Strategy, notable Vegas hospitality veterans Michael Fuller as Chief Operations Officer and Jason JROC Craig as Executive Vice President, Matthew Archambault as CRO, and Eric Phan (Former franchise and licensing manager at Disney) as Head of Licensing and Business Development.
