THE COFFEE BEAN & TEA LEAF® UNWRAPS NEW COOKIE BUTTER BEVERAGES FOR THE HOLIDAYS
Starting now through December 28, 2015, sip on rich spice-forward holiday drinks including the new Cookie Butter Lattes and Ice Blended® drinks
(LOS ANGELES)—From now through Monday, December 28, 2015, The Coffee Bean & Tea Leaf®—Southern California’s iconic specialty coffee and tea retailer for over 50 years—combines sugar and spice for a lineup of new and returning holiday beverages. Debuting a new Cookie Butter flavor, these Lattes and Ice Blended® drinks combine premium espresso, brown sugar and gingerbread, topped with a sprinkle of cinnamon sugar.
“This holiday season, we are excited to bring a new flavorful favorite to coffee lovers,” said Adam Tabachnikoff, Senior Vice President for Global Brand Strategy. “The rich taste of Cookie Butter combined with exquisite spices makes it a perfect accompaniment to our premium espresso.”
The Coffee Bean & Tea Leaf® will also bring back traditional holiday favorites including the Winter Dream Tea® Lattes, Peppermint Mocha Lattes and Ice Blended® drinks, Peppermint Hot Chocolate and Red Velvet Hot Cocoa.
SEASON FOR GIVING
The Coffee Bean & Tea Leaf® will continue its decade-long holiday tradition of raising money for The Help Group, a non-profit serving children, adolescents and young people with special needs, throughout the holiday season by donating $1 of proceeds from the purchase of Holiday Blend Coffee or Winter Dream Tea® in participating locations in the California market. Participating locations in the Arizona market will run a similar program benefitting St. Mary’s Food Bank Alliance. Beginning Friday, November 27 – Monday, December 28, customers can “Deck the Walls” and decorate local store locations with personalized holiday decals by donating $1 to The Help Group or St. Mary’s Food Bank Alliance.
Additionally, on Thursday, November 5 from 2 – 6 pm, customers can sip and sample any small (12 oz.) Cookie Butter Latte, Cookie Butter Ice Blended®, Winter Dream Tea® Latte, or Peppermint Hot Chocolate, for only $2, with $1 from each purchase donated to The Help Group (California) and St. Mary’s Food Bank Alliance (Arizona).
About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For more than 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® drink. The company has grown to be an international icon and currently has more than 1,000 stores in close to 30 countries. Please visit CoffeeBean.com for more information.
About The Help Group
Founded in 1975, The Help Group is the largest, most innovative and comprehensive nonprofit of its kind in the United State serving children, adolescents and young adults with special needs related to autism spectrum disorder, learning disabilities, ADHD, developmental delays, abuse, and emotional problems. Continuing the decade long tradition each holiday season, The Coffee Bean & Tea Leaf® will donate $1 to The Help Group for every pound of Holiday Blend Coffee or 20-count Winter Dream Tea® tin sold. Additionally, the specialty coffee and tea retailer partners with The Help Group for the “Deck the Walls” program in which customers are invited to purchase stickers, add their name, and place them on the walls of stores with all proceeds benefiting The Help Group. To learn more please visit www.thehelpgroup.org.
ABOUT ST. MARY’S FOOD BANK ALLIANCE
Now in its 48th year of serving Arizona, St. Mary’s Food Bank Alliance is a non-sectarian, nonprofit organization that alleviates hunger by efficiently gathering and distributing food to 330 partner agencies at 500 locations that serve the hungry. Serving two-thirds of Arizona’s15 counties, the organization is a member of Feeding America, the national network of food banks, and is committed to volunteerism, building community relationships, and improving the quality of life for Arizonans in need. In Fiscal Year 2014-15, the Food Bank distributed 66 million pounds of food to families and individuals and garnered more than 275,000 volunteer service hours. Web site: wwwStMarysFoodBank.org Phone: 602-242-FOOD.
