THE COFFEE BEAN & TEA LEAF® PARTNERS WITH ADOPT THE ARTS FOUNDATION TO RAISE MONEY FOR PUBLIC SCHOOLS
From March 21 – May 22, SoCal’s iconic specialty coffee and tea retailer will donate a portion of all CoffeeBean.com sales to fund arts and music programs in local public schools
The Coffee Bean & Tea Leaf®, Los Angeles’ homegrown specialty coffee and tea retailer for more than 50 years, is partnering with the Adopt the Arts Foundation, a locally-based non-profit organization that works to preserve arts programs in L.A. public schools. From March 21 – May 22, 10% of all online sales from CoffeeBean.com will go towards keeping and expanding creative educational programs in the Los Angeles Unified School District. During the two month fundraiser, The Coffee Bean® plans to raise up to $50,000 to fund the Adopt the Arts program furthering their efforts to adopt schools and tapping star power of prominent actors and musicians along the way.
“We are excited to be partnering with a cause that supports education in our hometown of Los Angeles,” said Adam Tabachnikoff, Senior Vice President of Global Brand Strategy for The Coffee Bean & Tea Leaf®. “Our goal of $50,000 is enough to keep the arts and music program in an elementary school for one year, and our hope is that with the success of our fundraising efforts we will be able to help keep the program growing for years to come.”
At the beginning of April, coffee lovers can also support the cause by going online to CoffeeBean.com to purchase the limited edition Adopt the Arts coffee ($12.99), a 16 oz. whole bean House Blend that features three different designs from children who have benefitted from the program.
Co-founded by former Guns N’ Roses and Velvet Revolver drummer, Matt Sorum, and activist, Abby Berman, Adopt the Arts has already donated over 1000 instruments to 30 LAUSD schools, as well as provided modern band curriculums, vocal and instrumental classes. Celebrity supporters include actress and singer, Jane Lynch, who is one of the founding board members of Adopt the Arts, as well as John Stamos, Slash, Juliette Lewis, and others.
“Adopt the Arts is shedding light on the reality of public education and providing an opportunity for people to invest in their community.” Matt Sorum, Co-Founder and Co-Executive Director, Adopt the Arts Foundation.
“As the product of a public school arts program including choir and school plays, I can’t imagine school without the arts. Sadly, that’s the case for so many kids in our own city.” says Jane Lynch. “Encouraging a child’s creative imagination makes for a more creative and collaborative adult. It’s a win/win for us all.”
About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For more than 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® drink. The company has grown to be an international icon and currently has more than 1,000 stores spanning across 30 countries. Please visit CoffeeBean.com for more information.
About Adopt the Arts
In collaboration with well-known artists, entrepreneurs, policy makers and the general public, Adopt the Arts is dedicated to improving the academic performance of every child, through the gift of making music and art. ATA is focused on developing strategic relationships with educators, administrators, and board members to ensure that most underserved schools in the district are identified and ultimately, helped. Co-founders Abby Berman and Matt Sorum believe that it is morally and ethically incumbent upon the public-at-large to foster the creativity, hopes, dreams and imaginations of our children.
To date, ATA has fully funded the music program in two schools, Rosewood Avenue and Westminster Elementary. Each school has been “adopted” by a celebrity or public figure, exposing children to inspirational people who have worked hard for their successes. The interaction between the children and adoptee creates a sense of responsibility and shared commitment for all of those involved.
