WHEN: Debuts on Saturday, February 22, 2020
COST: Lincoln Social Rooftop: $13.00
Ocean Prime Beverly Hills and NYC: $16.00
JAJA
CO-OWNERS:
The Chainsmokers, the multi-award-winning American pop duo consisting of Alexander “Alex” Pall and Andrew “Drew” Taggart. In addition to winning a Grammy, they have two American Music Awards, and seven Billboard Music Awards. They also have produced songs with Coldplay, “Something Like This,” and Halsey, “Closer.”
DETAILS: JAJA Tequila is a small batch tequila that is thoughtfully crafted, sweet and herbal. With the help local jimadores, the three friends-owners learned the importance of only using the best agaves. Aged between 7-8 years, each JAJA agave is cut and cooked in brick ovens for a total of 32 hours. Then each batch is “rested” for 8 hours and fermented for an additional 72 hours, allowing for its unique JAJA flavor. JAJA is produced sustainably and responsibly.
Cameron Mitchell Restaurants (CMR) offers varied concepts, ranging from multi-location upscale destinations to single neighborhood favorites. CMR operates 37 restaurants company-wide under 15 different concepts, including the award-winning national Ocean Prime concept with 16 locations in 12 states plus the district of Columbia and Lincoln Social Rooftop, a bar and lounge in the Short North District of Columbus, OH.
WHO: David Miller, President and COO, Cameron Mitchell Restaurants, “We are looking forward to a long and engaging relationship between JaJa Tequila and CMR; and we’ll be announcing upcoming events and activities soon. The company’s mission around quality, sustainability and philanthropy are synergistic to CMR’s. We were pleased that the Chainsmokers’ Alex and Drew had positive experiences and saw the potential for a collaboration after dining in several of our restaurants in and outside of Columbus.”
Andrea Cornwell, Director of Beverage, Cameron Mitchell Restaurants and Ocean Prime: “We are excited to work with JAJA as they build their business through channels that we admire. The craft-oriented, lifestyle driven messaging of Jaja partners well with the evolution of our beverage program. Our mission was to create a Margarita that is representative of our partnership. It’s primary focus is the quality of Jaja Reposado, complemented by fresh citrus and finished off with a savory Tajin lime. This is a great snapshot of how we approach the development of our artisanal, fresh bar program.”
Martin Hoffstein, Co-Founder + COO, JAJA Tequila: “As JAJA continues to expand its presence across the country we are constantly seeking like minded partners who share our vision and that is what we found when we entered this partnership with Ocean Prime and Cameron Mitchell Restaurants. We’re looking forward to collaborating on cocktails beyond the JAJA LOL as their artisanal bar program continues to grow and evolve.”
RECIPE: “JAJA, LOL”
2 oz. Jaja Reposado Tequila
½ oz. Fresh-squeezed Lime Juice
½ oz. Fresh-squeezed Lemon Juice
½ oz. Fresh-squeezed Orange Juice
¼ oz. Agave Syrup
Tajin Lime Wedge
Dry Ice Smoke
Flavor Notes/Description:
Fresh, light, a purist approach to a Margarita.
A vibrant, natural play on a Margarita that is primarily fresh juice and Tequila.
SOCIAL
MEDIA: JAJA Facebook
JAJA Instagram
Lincoln Social Rooftop Facebook
Lincoln Social Rooftop Instagram
Ocean Prime Beverly Hills Facebook
Ocean Prime Beverly Hills Instagram
Ocean Prime NYC Facebook
Ocean Prime NYC Instagram
Hashtags:
#JAJALOL
#NationalMargaritaDay
#CMRLincolnSocialRooftop
#OceanPrime
#OceanPrimeBeverlyHills
#OceanPrimeNewYork
About Cameron Mitchell Restaurants and Ocean Prime
Founded by Cameron Mitchell in 1993, Cameron Mitchell Restaurants, LLC (CMR) has built a diverse portfolio of varied concepts, ranging from multi-location upscale destinations to single neighborhood favorites. Today, CMR operates 37 restaurants company-wide under 15 different concepts, with 20 restaurants located in Columbus, Ohio. In addition, Cameron Mitchell Premier Events, the premier catering and event planning in Central Ohio, oversees three venues in Columbus. The national Ocean Prime concept has 16 locations in 12 states plus the district of Columbia. The Rusty Bucket Restaurant & Tavern, a sister company of CMR, currently operates 23 locations in six states. CMR and the various concepts have received numerous culinary, leadership, entrepreneur, community service and readers’ choice awards. For more information, visit www.cameronmitchell.com.
As seen on CNN, Forbes and Smart Business, Mitchell shares his story and the wisdom he has gained through the years in his new book “Yes is the Answer. What is the Question?”, available now — www.cameronmitchell.com.
Ocean Prime is a modern American restaurant and lounge from the award-winning Cameron Mitchell Restaurants. The nationally-acclaimed Ocean Prime delivers an extraordinary experience with stunning settings, an impressive menu of seafood and prime cuts of steak, signature cocktails, a Wine Spectator-honored wine list and truly genuine hospitality.
From the kitchen and bar, there is an appreciation for ingredients that comes through in every dish. The menu is both classic and modern featuring lighter items like sushi and poke, to indulgent seafood presentations, juicy steaks and decadent desserts. Each location is unique and designed to fold into the energy of the city where it’s located. With stunning spaces, luxe details and truly genuine hospitality, Ocean Prime is an ideal place to socialize, talk business, celebrate and indulge. Ocean Prime has 16 locations in 12 states plus the district of Columbia. For more information, please visit www.ocean-prime.com.
About JAJA Tequila
JAJA Tequila (pronounced ha ha) was founded in 2018 by brothers Maurice and Elliot Tebele and their childhood friend Martin Hoffstein, with the mission of creating a fun, modern and authentic luxury tequila. Soon after they expanded their team to include The Chainsmokers (Alex Pall and Drew Taggart) as co-owners of the brand. All the products in JAJA’s portfolio are produced using slow non-industrial methods at a heritage distillery led by a group of distillers who have over fifty years of experience in the industry. The brand has an undying commitment to sustainability including their support of TIP (the Tequila Interchange Project), which enforces fair pay and proper healthcare for the jimadores and partners directly with agave farm owners to leave a portion of their crop untouched for pollination by the local bat population. JAJA offers three varieties Blanco, Reposado and Añejo and is available nationwide.
