In the digital era, most people visit the internet whenever they want to learn anything new. Gone are the days when we needed to purchase magazines, visit the company’s offices, or the store directly when we did not understand how products worked. The online space provides all of this information, and more. That is why, a lot of businesses are launching blogs to help customers better understand their services.
The great thing about operating a business-related blog is that there is an official source for your brand. That is why, most businesses nowadays operate a blog of some kind. Even iGaming sites are in on the action. A site being one of the best payout online casinos, needs the world to know what makes them so great. The same is true for any business that wants to reach a broader audience. Indeed, there are quite a lot of benefits to operating a blog for one’s business. In this article, we are going to explore said perks.
Drive Up Traffic
Blogging is a sure way to drive up traffic to your website. Simply by increasing the number of pages, you are increasing your business’ online presence and opening the doors for potential customers to find your website. The studies seem to bear this out. According to one particular study, businesses that operate a blog get 55% more engagement than those that don’t. Even experts who’ve been in businesses for a long time, and can provide guidance in challenging times agree that a blog is a good place to start.
It is even better if the blog does not exclusively focus on your own business, but rather on the industry that you are operating in, in general. Of course, a majority of the blog should still focus on the product you are trying to sell, how it works, and why you believe it is better than the competition. However, operating a blog that also explains a little something more about the industry in general is a great way to get customers interested in it, as well as get them to think about the product on offer, and how it could help them. So, not only would a blog drive up traffic, but also interest in what you have to offer.
Elicit Responses
As many of you may already know, a lot of blogs have the option allow a comment section. If you get enough eyes on your blog, there will almost certainly be people who want to share their own opinions and their own experiences with the product. Eliciting responses and driving conversation is an excellent way to get people talking about whatever it is that you are trying to sell, whether that be a physical product or a service of some kind.
The risk here is that an open and unregulated comment section will almost certainly attract trolls, and we aren’t talking about the bridge kind. For a long time, people have been finding ways to deal with internet trolling, and how it has affected the internet. Some have taken the philosophy of “don’t feed them,” while others outright block trolls and mod their comment section. When running a business blog, the best approach is to hire some mods to regulate the comments. However, beware of blocking fair and constructive criticism, as that can reflect poorly on your own brand.
Strengthen the Brand
A blog could also have a positive effect on your brand. By infusing the blog with your own unique voice, you are sort of identifying the brand with you. To give an example of what we mean, we can take a look at Wendy’s Twitter profile, which made the fast food restaurant chain a global hit in the 2010s. Of course, many imitators tried to replicate Wendy’s Twitter profile’s snark to varying degrees of success. Regardless, the unique voice made people associate Wendy’s with internet humor, which endeared them to the brand.
However, to truly set yourself apart from the competition, you can’t simply replicate another brand’s social media behavior. The best thing to do is infuse your genuine personality into the blog. Honesty, above all else, is likable. Think about what your personality is like, and do your best to capture it. Of course, when we put ourselves out there, on the internet, we all embellish some stuff. So, don’t be afraid to exaggerate some of your personality traits. Just remember to keep things honest and real, and you will certainly manage a huge following.
Boost Marketing Efforts
We already talked about how blogs drive up engagement and get a lot more people interested in your stuff. But, running a blog can also actively boost marketing efforts and endeavors. For example, the marketing team could easily take some snippets from the blog, and repurpose them as a slogan, or as part of an ad. They could also share blog posts on social media, not only advertising the product or service, but also giving out detailed and necessary information regarding it.
Another thing to consider is the access to manuals, or similar items which you can make available for download on your website. If people have quick and easy access to a PDF file from an official source, which explains succinctly how a certain service functions, then they are much more likely to become interested in said service. Certainly, that is another effective way to market your product, essentially for free.
Key Takeaways
The benefits of starting a business-related blog are numerous, and can have quite a positive effect on one’s work. However, we don’t want to make it seem like running a blog is easy. Thinking of cool ideas to write about can be tough, and putting your thoughts to words is even tougher. You might hit several bumps along the way, and could even face writer’s block. However, if you could manage to overcome these obstacles, then you will almost certainly see the fruits of your labor pay off in some great ways.
