The World’s Best Tasting Tequila Unveils Exclusive Release of Extra Añejo
Tequila Avión is excited to announce the launch of Avión Reserva 44, an exceptional extra añejo tequila. Avión Reserva 44 is hand bottled in extremely limited batches and carefully filled into a fire-polished, luxurious crystal bottle. Only 744 cases of the unique, handcrafted extra añejo tequila will be available worldwide and the brand will unveil the first 150 select cases of Reserva 44 just in time for the holiday gift-giving season. This very special addition joins the already exceptional line of handcrafted tequila from Avión, which was voted World’s Best Tasting Tequila at the San Francisco World Spirits Competition.
Avión Reserva 44 is crafted in the highlands town of Jesus Maria, Mexico. The process to create this exceptional tequila begins with the founder’s unwavering commitment to quality. Avión Agave is hand selected and estate grown at 7,000 feet above sea level. Slow roasted in brick ovens for 72 hours, the Avión Agave is carefully distilled and filtered through Avión’s proprietary ultra-slow filtration method, where it is then aged for 43 months in oak barrels to create an incredibly smooth and finely balanced finish. The final step for Avión Reserva 44 is aging the liquid for an additional month in specially selected petite barrels, which are rotated daily. It is during this intensive process that Reserva 44 takes on its rich, complex character. The liquid is then hand-filled into a fire polished crystal bottle, hand numbered and individually signed by Founder, Ken Austin. Reserva 44 is then enclosed in a uniquely crafted luxury gift box and shipped in a wooden crate.
“I’ve waited and waited to release Avión Reserva 44. Years ago, I reserved specific batches of our tequila to be placed into the Reserva 44 barrels and have closely watched their progression,” said Ken Austin, Founder and Chairman. “This release is the culmination of our bespoke tequila process. Reserva 44 is a spirit that the most demanding of tequila connoisseurs and single malt scotch drinkers will fully appreciate.”
Jenna Fagnan, President of Tequila Avión, said, “Tequila Avión has become the fastest growing ultra-premium tequila on the market and it’s due to Ken’s unwavering dedication to always push traditional tequila rules and never settling until all previous limits have been surpassed. Avión Reserva 44 once again reminds us of why Avión was voted the world’s best tasting tequila.”
Avión Reserva 44 has the distinctive character of Avión Agave with hints of warm vanilla, ripe luscious fruits and a touch of spice—the hallmark of Avión fine tequila. It is 80 proof and is available in 750ml fire polished crystal bottles (SRP – $150.00). It is best enjoyed neat at room temperature or with a single cube of ice.
About Tequila Avión:
Tequila Avión is the ultra-premium tequila that defines a new standard of quality and taste. Produced with fifth generation agave growers from the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avión’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the Avión Agave and a proprietary ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avión is available in Silver, Reposado, Añejo, Espresso Liqueur and now Avión Reserva 44. Avión was named Best Tasting Unaged White Spirit and Best Tasting Tequila in the World at the 2012 San Francisco World Spirits Competition. In July 2011, Pernod Ricard (RI:EN Paris), the world’s co-leader in wines and spirits, took a minority interest in Tequila Avión, in addition to receiving worldwide distribution rights. For further information, or to locate bars, clubs, restaurants and liquor stores that sell, stock, or carry Tequila Avión, please visit TequilaAvión.com. Fans can also follow Tequila Avión on Facebook or on Twitter.
About Pernod Ricard USA:
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth Gin, Seagram’s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avión Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is based in New York City and Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
