A Mediterranean-style salad holds the most appeal as a new flavor for diners at casual dining restaurants, according to a Culinary Visions™ Panel study done by Chicago-based Olson Communications.
“When restaurants want to add new salads they should look to the Mediterranean for inspiration,” said Sharon Olson, president of Olson Communications in Chicago. “We discovered a full 60 percent of customers are highly likely to choose that type of salad when they have ethnic salad choices that also include Latin and Asian.”
The Latin salad was the next most likely to be ordered, with 52 percent of respondents choosing it. The Asian salad attracted 44 percent of the respondents. There were also some gender specific side discoveries revealed in the responses.
Of all three ethnic choices in salads, 50 percent of men were likely to choose the Mediterranean salad and 45 percent of women were likely to choose it. Overall, 71 percent of women will order a salad while only 54 percent of men will. About 44 percent of both men and women said they’d order a Latin salad. For the Asian salad, almost 40 percent of men said they’d order it, compared to 30 percent of women, and it was least likely to be ordered of all the ethnic salad concepts.
In the study, Culinary Visions Panel asked the likelihood respondents would order menu concepts from categories that included burgers, salads, side dishes, pizzas and ice cream. Not surprisingly, men are more likely to order burgers and women are more likely to order salads when ordering at their favorite casual dining restaurants. Salads had the widest gap between men and women across the entire survey.
About Culinary Visions™ Panel
The Culinary Visions™ Panel explores a wide range of culinary topics with food industry professionals and consumers. Consumers surveyed were those who frequented casual restaurants and comparisons were made between male and female consumers. A closer look was taken at self-described foodies with more adventurous menu preferences.
