At the upcoming ProWein, International Trade Fair for Wines and Spirits, some 6,000 exhibitors from 50 countries will present their latest creations. All relevant wine-growing regions and countries will be represented as well as a comprehensive range of spirits. The list of exhibitors and products is already online at www.prowein.com, featuring many search options within the “Exhibitors & Products” section. ProWein will take place from March 13 – 15, 2016 at the fairgrounds in Düsseldorf, Germany.
Preparations for ProWein’s ancillary program are also in full swing. This includes the tasting sessions, ranging from nationally focused tastings to multi provenance selections as well as the tasting zone of the international wine award MUNDUS VINI. The ProWein Forum will also offer a varied selection of themed tastings supplemented by numerous lectures on markets and trends.
After its successful premiere this year, the “same but different” special show will continue in 2016 presenting unique marketing concepts. A total of ten participants will showcase their innovative ideas for wine production and marketing. Wine packaging will be the topic at the “Packaging & Design” special show.
The spirits section at ProWein 2016 will also inspire with innovative creations and for the first time, Mauritius and Korea will take part with new, regional specialties. The demonstrations in the FIZZZ Lounge will focus on the shim cocktail trend.
Starting this month, ProWein tickets can be ordered online at www.prowein.com at reduced rates (ProWein is only open to the trade). The online “visitor service” section will help attendees with their trade fair preparations.
For further information on visiting or exhibiting at ProWein 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/FoodBev_
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