It’s the part of the cake we consume first, with our eyes. Icing in its many forms — from fanciful ivory swirls to sleek chocolate glaze to piped pastel rosettes — has the ability to charm us on looks alone.
But pretty is as pretty tastes. New Amoretti Gourmet Icings deliver on both counts.
“A great icing is much more than decoration. It is the creamy counterpoint to a cake’s tender crumb,” says Jack Barsoumian, Founder, Master Creator and CEO at Amoretti, a purveyor of premium pastry, savory and beverage ingredients. “It should lead with natural, pure, yet subtle flavor and never be overly sweet.”
Amoretti’s ready-to-use icings were expressly designed to meet those standards, first for professional pastry chefs and now for amateur bakers at home. These shelf-stable icings blend store-bought convenience and premium from-scratch taste for rave reviews every time. Straight from Amoretti’s Southern California headquarters where they’re made with the finest, freshest ingredients, and natural flavors.
Amoretti offers something else not found in the supermarket baking aisle: a range of sophisticated icing flavors that blur the line between elite patisserie and kitchen counter. Current offerings include the NEW Maple Macon Icing, Banana, Salted Caramel, Chocolate Fudge, Espresso Coffee, Orange Cream, Hazelnut Praline, Lemon, Passion Fruit, Pineapple, Pistachio, Pistachio Praline, Bulgarian Rose Petal, Wild Strawberry, and Vanilla Bean, with Gingerbread, Peppermint, Eggnog & Pumpkin Spice to be added soon. Flavor is something Amoretti knows a little something about.
The company’s products catapulted Team USA to its first ever victory in the prestigious World Pastry Team Championships. The competition now bears the name Amoretti in honor of the feat, which has since been repeated four consecutive times.
Amoretti Gourmet Icings are arguably the little black dress of ready-to-use icings, because their soft-enough-to spread, stiff-enough-to-pipe consistency makes them super-versatile. Use them to fill and frost a multi-tier cake. Swirl into old-fashioned peaks or use an offset spatula to create a smooth, level and ultra-chic cloak for your masterpiece. Top cupcakes in seconds, creating a pillowy foil for colored sprinkles. Put the icing in a pastry bag with your favorite tip and pipe decorations to your heart’s content. Because the icings remain shelf-stable even after opening, you can keep several flavors (and colors) on hand to mix and match, and use a little or a lot as needed.
The icings can be warmed and used to dip cake pops or painted onto sugar cookies. They can also be used to melt and pour over bunt cakes or coffee cakes as a glaze. You can even mix up to 50% your favorite ganache or other ingredients such as cream cheese or butter cream & create your own filling for your hand made truffles or cakes.
Warning: guests who used to push frosting to the side of the dessert plate leave no icing behind once they taste Amoretti Gourmet Icings. They may even ask to lick the bowl.
Amoretti Gourmet Icings are available for retail in 12 oz. (340g) jars in select flavors for $10.99 – $14.99 each at www.AmorettiStore.com. Select flavors, including Fudge Brownie, Lemon, Orange Cream, Strawberry, Salted Caramel, and Vanilla are available at Williams-Sonoma beginning November 29 and retail for $9.99.
About Amoretti Gourmet Icings
The ultimate pastry, savory and beverage ingredient manufacturing company, Amoretti offers an unmatched array of ingredients for pastries as well as martini mixes. The company was founded in 1989 by organic chemist, Jack Barsoumian, whose Armenian heritage provides nearly 2,000 natural pastry, savory and beverage ingredients and more for those who create exceptional menu items. Jack notes, “it’s more art than science” and brings his ideas to life by blending his solid scientific knowledge, understanding of flavor relationships, passion for the art of creation, and commitment to hard work. Customers around the world include patisseries, chocolatiers, ice creameries, five-star hotels and restaurants, Fortune 500 industrial bakeries, gourmet coffee chains as well as presidential and royal palaces. This is the Taste of Amoretti. For more information please visit www.amoretti.com
