Stauning Whisky, the esteemed Danish whisky distillery, is pleased to announce the appointment of Armando Torres as its new U.S Director of Sales. In this pivotal role, Torres will spearhead the integration of new recruits as part of an ambitious strategy to fortify and propel Stauning’s presence across the U.S., with a particular emphasis on the vibrant markets of Chicago and New York City.
With over three decades of experience in the spirits industry, Torres brings a wealth of knowledge and expertise to Stauning. His distinguished career includes roles as Senior Vice President of Sales Central States at Hard Truth Distilling and Regional Director at Remy Cointreau USA, where he demonstrated exceptional sales prowess, particularly in the Midwest. Torres’s multifaceted background, spanning both wholesalers and suppliers, positions him as a seasoned leader poised to drive Stauning’s sales strategy to new heights.
Born and raised in Chicago, Torres possesses an intuitive understanding of local market dynamics and consumer preferences. His previous engagements with renowned whiskies like Macallan, Highland Park, Glenfiddich as well as his contributions to smaller brands such as Bruichladdich Distillery, have equipped him with a comprehensive insight into U.S. whisky trends. Torres’s adeptness at identifying and capitalizing on key trade opportunities makes him an invaluable asset as Stauning Whisky navigates the competitive American landscape.
“I am thrilled to join the Stauning Whisky team to spearhead our efforts to expand the brand’s footprint in the U.S.,” said Torres. “With its rich heritage and relentless commitment to quality, Stauning presents an exciting opportunity to connect with American consumers and elevate their whisky experience. I look forward to working closely with the team to drive growth and foster lasting relationships with our valued partners and enthusiasts.”
For more information, visit https://stauningwhisky.com/ and @stauningwhisky on Instagram.
