SpikedSeltzer, a New Better-For-You Booze, Expands Distribution
When Boathouse Beverage founders Nick Shields and Dave Holmes launched SpikedSeltzer two years ago, they created a brand new category of alcoholic beverages to satisfy a growing number of health-conscious consumers.
Today, consumers want natural ingredients, and believe that less is more. This clean-eating culture has birthed “clean drinking,” and that is, in short, what SpikedSeltzer is all about.
As its name suggests, SpikedSeltzer is alcoholic (6% ABV), gluten-free, low in sugar, and tastes like your favorite bubbly water. The brand is a first-mover in a saturated market of beer, cider and cloyingly sweet hard soda innovations, most of which contain more sugar than a full-calorie soda. In its second year on the market, it has quadrupled production. To be sure, the increased demand for bottled and sparkling waters, as well as the “decline of big soda,” are boding well for the brand.
SpikedSeltzer is made with naturally fermented sugar, purified water, and cold-pressed fruit harvested from select agricultural regions. As such, it’s the perfect alcoholic beverage for consumers who truly care about what they put in their bodies.
Shields, a fifth-generation master brewer who started his career managing production for Nantucket Nectars, formulated the first batch in Westport, CT in 2012. Shields and his partner Holmes successfully debuted with the West Indies Lime flavor at Greenwich, CT’s Wine + Food Festival in October 2013, and rolled out three additional flavors—Valencia Orange, Indian River Grapefruit, and Cape Cod Cranberry—the following year. Today SpikedSeltzer is sold in 12 states and the company is looking forward to continued growth with their unique beverage.
For more information on where you can find it, go to spikedseltzer.com.
