Today, Wurzak Hotel Group, in conjunction with Proprietors LLC and DoveHill Capital Management, announces the debut of Sparrow at The Dalmar, the city’s newest lifestyle hotel that recently opened in the heart of Fort Lauderdale. Boasting sweeping city views from the 25th floor, Sparrow features a main bar, lounge and an expansive patio bar. Sparrow is created and operated in partnership with Proprietors LLC, the lauded hospitality company behind cocktail institution, Death & Co.
Drawing inspiration from both the clean lines, natural materials and open spaces of 1950’s and 1960’s American modernism, Sparrow brings to a life an environment that is simultaneously nostalgic and contemporary — offering guests a one-of-a-kind cocktail and culinary experience in Fort Lauderdale. Transitioning smoothly between interior and exterior identities, Sparrow is anchored by a main bar and lounge indoors and an outdoor bar with a mix of city and ocean views. The space also features a private dining room that seats 12 and is separated from the lounge by a mid-century inspired sliding glass partition.
“The Dalmar is all about doing what has never been done in Fort Lauderdale and creating an inspired hospitality destination,” said Jake Wurzak, president of Wurzak Hotel Group and visionary behind The Dalmar. “I truly believe we’ve done that with Sparrow through incredible views, a retro, urban design that transports you back to the 1960’s, and an out of this world cocktail and culinary program thanks to our partners, Proprietors LLC. This community has been so supportive of the hotel and have helped bring our restaurants and bars to life, so we’re ready for everyone to experience this special space and give it a vibe unlike any other. Sparrow will absolutely be the place to be in Fort Lauderdale.”
As guests enter Sparrow, they are welcomed by a moody, playful atmosphere, replete with deep-hued furniture, abundant greenery and accents of natural wood and brass. At the main bar, guests can experience an inventive list of original cocktails, separated into three categories: Cruise Control, featuring easy-drinking tropical riffs on classics like the Apocalypso (Plantation 3 Star Rum, Avua Prata Cachaça, Mango, Lime Juice, Mint), Adventurous, showcasing more daring, luxurious ingredients like in Kill The Lights (Elijah Craig Bourbon, Carpano Antica Sweet Vermouth, Spiced Pineapple, Angostura Bitters) and Group Format, which includes a selection of signature libations finished and presented tableside for large parties. A selection of wines and sparkling by the glass and bottle, ciders and draft beers are available at both bars.
As guests venture out to the patio bar, they can take in the best views the city has to offer, stretching from downtown Fort Lauderdale to the Atlantic Ocean. With an eclectic, retro-style bar and larger than life mural by local artist Amauri Torezan, the patio embraces its airy environment with a drinks program of fresh, colorful and crushable cocktails. The menu itself has a smaller and more focused selection of offerings, playfully designed around Floridian pastels. Each cocktail incorporates seasonal fruits, herbs and citruses, resulting in a unique marriage of Mediterranean Aperitivo, tiki and classic cocktails.
“Sparrow’s perch high above Fort Lauderdale has been a phenomenal inspiration for our beverage program,” says Devon Tarby, Partner at Proprietors LLC. “From here, you can see the ocean off into the distance, the sun setting on inland Florida, and the twinkling of city lights — elements that inspired every corner of our menu. There are modest nods to tropical drinking traditions, but we’ve also embraced the agricultural bounty of this amazing state and the vibrant urban areas with so many cultural influences.
We want every guest to feel the things that make Fort Lauderdale and Florida special, celebrated in every glass.”
Drawing influence from the open rooftop views and coastal location with a nod to Old Florida, both indoor and outdoor spaces feature a food menu that complements Sparrow’s cocktail programs and atmosphere. Comprised of fun, creative, shareable plates by Proprietors LLC’s Culinary Director, Wes Hamilton, the food selection at Sparrow focuses on seasonal ingredients and crisp flavors, showcasing dishes such as Sweet Corn Fritters with Avocado Remoulade, Lobster Ceviche, Crispy Mushroom Steamed Buns, and more.
Sparrow is open Thursday through Saturday, from 5 p.m. — 2 a.m., and is located in The Dalmar at 299 N Federal Highway, Fort Lauderdale FL 33301. For reservations, call 954-945-9500 or visit www.thedalmar.com.
