The Award-Winning, Fastest Growing Beverage Brand in the U.S. Expands Flavor Offerings
Sparkling ICE sparkling mountain spring water, part of the TalkingRain portfolio of beverages, is excited to announce the expansion of its fast-growing, zero calorie beverage brand with the addition of Cherry Limeade and Strawberry Watermelon. These two new flavors will debut in stores January 2014, expanding the brand’s flavor portfolio to 11 great tasting, zero-calorie options.
Sparkling ICE Cherry Limeade introduces the sweetness of fresh cherries with a hint of tangy lime to round out the bold flavor, while Strawberry Watermelon joins together two juicy, seasonal favorites for a year-round taste of summer. Passionate about meeting consumer demand for zero-calorie, full-flavored sparkling beverages, TalkingRain dedicates extensive time and resources to consumer research and product development for each variety, taking pride in the flavor authenticity that stands above the competition.
“We are so pleased to present more offerings to our dedicated fans, and we are eager to tempt new consumers looking to make healthier choices with our bold-flavored, zero-calorie sparkling waters,” said Kevin Klock, CEO of TalkingRain Beverage Co. “2013 was an exciting year for the brand, and as we kick off the new year, we look forward to continued success and growth for Sparkling ICE.”
TalkingRain, which celebrated its 25th anniversary last year, attributes the company’s recent and unprecedented growth to an increased focus on its Sparkling ICE brand. Sparkling ICE products were recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success. The brand also received recognition in Nielsen’s “Breakthrough Innovation Awards” for 2013. TalkingRain was named Beverage Forum’s “Company of the Year” for 2013, and was also recognized by Beverage World with an honorable mention in their “Liquid Refreshment Company of the Year” and “Breakout Brand” features for 2013. Most recently, CEO Kevin Klock was named “Person of the Year” in the BevNet “Best of 2013” Awards.
About Sparkling ICE Beverages
Sparkling ICE has made a great tasting, refreshing, zero-calorie beverage Perfectly Possible. Combining naturally flavored mountain spring water, fruit juice, vitamins and antioxidants, Sparkling ICE offers a bold flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple and new in 2014 Cherry Limeade and Strawberry Watermelon. Sparkling ICE Lemonades, launched in 2013, are available in six refreshing flavors: Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade, Lemonade with Tea and new in 2014, Peach Lemonade and Mango Lemonade. Sparkling ICE can be found in retailers nationwide. Sparkling ICE is part of the TalkingRain family of beverages, and retails for $1.19-$1.29. To locate Sparking ICE visit www.sparklingice.com.
