The Smirnoff Sorbet Light Pineapple Coconut Pinterest Contest Makes Guiltless Pleasures a Reality
Women everywhere – rejoice! Smirnoff Vodka, the leader in innovation and creator of Smirnoff Sorbet Light, a line of delicious, reduced-calorie vodka specialties, is here to help women of legal drinking age remove compromise from their cocktails and celebrate their guiltless pleasures, responsibly, with a unique Pinterest contest. Through the Guiltless Pleasures Pinterest Contest and in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, the ultimate guilt-free treat that creates delicious light cocktails, three lucky females will have the opportunity to make their Pinterest aspirations a reality simply by pinning the things they love.
Beginning today, Smirnoff encourages consumers of legal drinking age to visit www.smirnoffsorbetlight.com, fill out a brief entry form and submit a pin that confesses their guiltless pleasures for the entire world to see. After all, there is no shame in doing the things you love. Whether it’s hosting a ladies night to watch the hottest reality television show complete with tasty light cocktails, exercising your right to shop with a girls-day-out or rewarding yourself with a spa day with the ladies to celebrate an accomplishment, Smirnoff is searching for the best pins inspired by life’s guiltless pleasures and will bring dreams off the computer screen to make them a reality. Each pin should be accompanied by brief description of 140 characters or less and include #smirnoffsorbet. Following the conclusion of the seven-week contest on March 26, Smirnoff will select three lucky winners and reward them with $5,000 each to help bring their pin to life.
“Pinterest is a portal of never-ending inspiration where women can find exciting new recipes, instructions for do-it-yourself projects, fresh-off-the-runway looks and tips for leading a more balanced lifestyle. With so much on our fans to-do list, sometimes these life-enhancements never leave the webiverse without a degree of sacrifice,” said Sandhya Padmanabhan, Brand Manager for Smirnoff. “With the Smirnoff Sorbet Light Pineapple Coconut Pinterest Contest, we’re excited to remove that compromise, just as we have with our delicious vodka specialty that’s also reduced-calorie, and help our fans reach their goals.”
In addition to Smirnoff’s Guiltless Pleasures Pinterest Contest, the brand will host a second Pinterest contest running from April 21 – June 9 entitled, “Spring Refresh.” As spring is in full swing, consumers will be looking to freshen up all aspects of their life from their wardrobe, to their diet, home décor and even cocktails. Smirnoff will be on the lookout for best Pinterest pins that embody all aspects of freshening up for the season. Once again, at the conclusion of the seven-week contest, Smirnoff will select three lucky winners and award them with $5,000 each to help them bring their Pinterest board to life.
Visit www.smirnoffsorbetlight.com for contest rules and Terms and Conditions. Also, check out www.pinterest.com/smirnoffvodka for pin-spiration throughout the contests.
Smirnoff Sorbet Light Pineapple Coconut is infused with the all-natural flavorings of fresh, juicy pineapple combined with the luscious, sweet taste of coconut and is now available for consumers of legal drinking age at liquor and grocery stores nationwide for a suggested retail price of $15.99 for a 750mL bottle.
The Smirnoff Sorbet Light line includes four varietals – Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Pineapple Coconut. Breaking the mold of traditional flavored vodkas, Smirnoff Sorbet Light offers an incredibly tasty reduced-calorie spirit that has 25% fewer calories than the leading dessert-inspired flavored vodkas. Smirnoff Sorbet Light delivers refreshing flavors and lighter tasting cocktails that don’t taste like they are a sacrifice. When mixing up cocktails and all things social with Smirnoff Sorbet Light, always remember to do so responsibly.
For more information on Smirnoff Sorbet Light Pineapple Coconut visit www.smirnoff.com, and become a fan of the “Most Liked” vodka brand at www.facebook.com/smirnoff.
About SMIRNOFF
The SMIRNOFF brand that boasts the world’s number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, Smirnoff has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.
About SMIRNOFF Sorbet Light
SMIRNOFF Sorbet Light vodka specialties contain 78 calories per 1.5 fl. oz., which is 25 percent fewer calories than the leading dessert-inspired flavored vodkas. They also contain 1.3 grams of carbohydrates and 0 grams of fat or protein per 1.5 fl. oz.
About Diageo
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
