Legendary Rocker Bret Michaels Kicks off Hard Rock’s Sing for Your Supper Campaign
This year, on Tax Day, Hard Rock Cafe is cutting Americans a break by asking them to lay down their wallets and pick up the mic at all U.S. cafe locations! On Tuesday, April 15, 2014, legendary rocker Bret Michaels will make an appearance at Hard Rock Cafe New York as Hard Rock Cafe opens up its stages to give fans a chance to “Sing for Your Supper.”
Bret Michaels’ one-song performance will benefit WhyHunger and its efforts to build a movement to end hunger and poverty by supporting sustainable grassroots solutions that inspire self-reliance and community empowerment. As a global entrepreneur and philanthropist, Michaels taps his creativity and hands-on approach to everything in which he is involved to encourage others to participate as well.
On Tax Day, guests will have the opportunity to select their favorite song and take the stage to perform at their local Hard Rock Cafe. Guests who perform a complete song on their Hard Rock Cafe’s live music stage in front of the entire restaurant will receive a free dinner entrée from Hard Rock’s new menu.
“Sing for Your Supper combines two of Hard Rock’s founding principles – music and scratch-based, all-American cuisine – and gives our fans an opportunity to sample our new fresh, authentic offerings,” said John Galloway, Vice President and Chief Marketing Officer, Hard Rock International. “We hope that locals and guests in all of our U.S. markets take advantage of our Tax Day relief efforts and share their talents on our stages.”
Singers can choose from a selection of new menu items, including the Grilled Vegetable Sandwich, Arugula Salad with Shaved Marinated Chicken or Fiesta Burger (or Veggie Burger) as their free meal.
Starting in April 2014, Hard Rock Cafe locations across the United States and Europe began serving a host of new offerings and updated fan favorites to more than 92 million guests across the brand that enter its doors each year. The brand surveyed more than 3,000 guests in cafes across 14 cities around the world to collect feedback on nearly 100 items from its existing and redesigned test menus. The research, conducted by Cohen Research Group, included a side by side comparison of current menu items and modified versions – taking into consideration variations of items like bun texture, burger patty blends, French fry cut and more. The process resulted in the addition of 30 new items and the modification of 28 existing menu items.
Hard Rock Cafe’s new and improved menu features Hard Rock’s authentic American, made-from-scratch cuisine, a commitment to fresh ingredients and the signature flair that guests can only get at Hard Rock. For more information about Hard Rock Cafe, Sing for Your Supper and the new menu, visit www.HardRock.com.
Bret Michaels is a long-standing artist supporter and partner of the Hard Rock brand. He has supported Hard Rock’s PINKTOBER breast cancer awareness campaign as an Artist Ambassador since 2012, donated countless items of memorabilia to the brand’s world-famous collection and in 2014 will be honored with the Bret Michaels Rock Star Suite at Hard Rock Hotel Rivera Maya. In addition, a Bret Michaels signature menu item is currently in the works.
About Bret Michaels
Legendary singer/songwriter, Bret Michaels, has sold over 32 million records worldwide, is a reality TV superstar with some of the highest rated reality shows in history as well as a lifelong type 1 diabetic. An entrepreneur, Michaels has created the multi-million dollar selling Pets Rock Collection with PetSmart, launched his own line of custom guitars and created “Bret’s Blend, Diet Trop A Rocka” which is a number one selling beverage for Dr. Pepper/Snapple Group. Michaels, personally and through his Life Rocks Foundation has helped raise millions of dollars for charity and makes donations to not only diabetes awareness and research but to such causes as childhood cancer, PetSmart Charities, Operation Homefront, Fealgood Foundation and more. His talent, business acumen and natural candor have solidified him as “a cultural touchdown” in the words of former Viacom CEO Judy McGrath and made him one of the most sought after performers, keeping him on the road for each of the last 10 years, for nearly 300 live performances, speaking engagements, charitable concerts and private engagements yearly. For more information: www.bretmichaels.com
About WhyHunger
WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. Founded in 1975 by the late Harry Chapin & current Executive Director Bill Ayres, WhyHunger works to put an end to hunger suffered by 49 million Americans and nearly 1 billion people worldwide. WhyHunger’s main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, government nutrition programs & community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building & access to over 8,000 anti-hunger & poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R, and many others. For more information visit www.whyhunger.org.
About Hard Rock International
With a total of 180 venues in 55 countries, including 140 cafes, 19 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
