Shaquille O’Neal, basketball icon, entertainer, and entrepreneur, is teaming up with BeatBox Beverages to bring an exclusive new product to fans nationwide. BeatBox Blueberry Lemonade is a bold, boozy twist on the classic blueberry lemonade bursting with berry goodness, set to hit shelves nationwide this March.
The newest BeatBox flavor combines blueberry and lemonade in a flavor mashup so big, it could only be inspired by Shaq. With an 11.1% ABV, BeatBox Blueberry Lemonade delivers on its promise of big, full-court flavor and unforgettable fun. The drink is low in sugar, gluten-free, and features resealable, sustainable packaging.
The basketball legend is also known to tour the world as DJ Diesel. It was while he was on tour that DJ Diesel, a.k.a. Shaq, first encountered the #1 ready-to-drink (RTD) beverage and found a connection to the brand’s deep passion for live music, community of super fans, and dedication to making the world more fun. Shaq’s brand has always been centered around fun and he loved that BeatBox was bringing the party to the alcohol industry, so O’Neal decided to invest in BeatBox and together, create an exclusive flavor.
“Shaquille O’Neal is everything BeatBox stands for as a company. At our core, we both care deeply about bringing people together and creating fun and memorable moments,” said Brad Schultz, Co-Founder & CMO at BeatBox. “From the start, Shaq recognized that BeatBox is more than a drink – it’s a party movement. His passion for music, sports, entertainment and live events make this partnership a perfect fit, and together, we’ve crafted a bold flavor that embodies the excitement and energy of our brand and fans.”
The fun doesn’t stop with the flavor – the packaging brings the energy of Shaq’s personality to life. Playful doodles of lemons, lightning bolts, blueberries, and a DJ turntable, pay an homage to O’Neal’s music moniker DJ Diesel, and are featured throughout the design.
“Shaquille O’Neal’s energy is unmatched and perfectly aligns with BeatBox’s vibrant spirit,” said Zech Francis, SVP Global Brand Marketing at BeatBox. “He’s not just an icon — he’s a powerhouse entrepreneur and entertainer with incredible influence and a deep connection to fans. This collaboration is set to drive major sales growth, further cementing BeatBox as a dominant force in the RTD category.”
BeatBox Blueberry Lemonade will be available nationwide at Spec’s, Total Wine & More, and other liquor stores, as well as grocers such as Walmart, Kroger and H-E-B, and convenience stores such as 7-Eleven and Circle K (see store locator). BeatBox Blueberry Lemonade will be sold in a single 500ml size, as well as in a new lemonade variety pack with two other new flavors in the Lemonade line; Watermelon Lemonade and Lemon Squeeze.
“I’ve always been about trying to create unforgettable experiences—whether it’s on the court, DJing, or through my business ventures. When I first came across BeatBox, I saw a brand with that same spirit of fun and boldness that’s really taking over the category. Partnering with BeatBox felt like a perfect fit, and I’m excited to bring our new Blueberry Lemonade flavor to the table. It’s just the right mix of bold, vibrant flavors, and I’m excited for people to try it out.” – Shaquille O’Neal
As the newest addition to BeatBox’s growing lineup, this exciting collaboration marks the beginning of a long-lasting partnership that’s sure to keep fans and consumers buzzing. Whether you’re celebrating a victory or just enjoying a good time with friends, BeatBox Blueberry Lemonade promises to deliver a refreshing, unforgettably fun experience.
