Seremoni, the brand transforming the seafood landscape by delivering Michelin-caliber fish directly to local grocers and premier restaurants, is excited to announce that Michael Fabbro has joined its executive team. With over 25 years of leadership and innovation experience in the food industry, Michael brings invaluable expertise in building iconic brands and scaling businesses, which will help accelerate Seremoni’s growth in the premium seafood space.
Michael’s most recent role as CEO of LocalCoho, an aquaculture company producing American Farmstead Salmon, saw him lead strategic growth and innovation in sustainable food production. His leadership at LocalCoho positioned the company as a pioneer in responsible aquaculture, earning industry-wide recognition.
Prior to LocalCoho, Michael served as Vice President for the North American market at New Zealand King Salmon (NZKS), where he spearheaded the development and successful launch of the Ora King brand across both retail and foodservice. Ora King is now the leading B2B salmon brand in North America, setting a high standard for premium seafood. Prior to NZKS, he was instrumental in the creation of Fra’ Mani Handcrafted Salumi, where he pioneered the “luxury salami” category, redefining premium artisanal food offerings.
Seremoni Welcomes Michael Fabbro to Executive Team to Drive Innovation and Growth
“I’m thrilled to be joining a company that’s truly pushing boundaries,” said Fabbro. “Seremoni’s commitment to innovation, humane fish handling and sustainability resonates deeply with me. I’ve always sought to align with brands that not only deliver excellence but also push the industry forward. I’m excited to bring my experience in scaling businesses and building market-leading brands to Seremoni, and I’m confident we’ll achieve remarkable things together.”
“We are thrilled to have Michael on board. His extensive experience in the seafood industry, particularly with leading brands like Ora King and LocalCoho, positions him uniquely to bring fresh insights and drive our strategic growth,” said Saif Khawaja, CEO and Founder of Seremoni. “Michael’s track record of launching premium, sustainable brands aligns perfectly with our mission to make Seremoni-Grade fish more accessible to everyone.”
Seremoni’s launch last month introduced its groundbreaking approach to sourcing and handling fish, providing Michelin-caliber seafood directly to local grocers and top restaurants. The brand’s philosophy centers on superior quality, sustainability, and transparency, with a meticulous focus on the boat-to-plate experience. Michael’s addition to the executive team marks a pivotal moment as the company continues to disrupt the seafood industry.
For more information about Seremoni and to explore their range of products, visit www.seremoni.com, watch their brand video and follow them on Instagram.
ABOUT SEREMONI FISH
Seremoni Fish (www.seremoni.com), powered by Shinkei Systems, is a new standard and philosophy for the very best fish. Their team develops sophisticated tools for fishermen to deliver Michelin-caliber fish from boat to plate. Their proprietary handling enhances the fish’s flavor, texture and shelf life by minimizing stress at the time of capture and white glove handling through the supply chain, ensuring unmatched freshness and quality. Partnered with top restaurants across the country like Atomix, Sushi Zo, Restaurant Daniel, Blue Hill at Stone Barns, Clover Hill, Rosella, Café Carmellini and Kato, and available select grocery stores such as Happier Grocery, Seremoni sets the new standard for sustainability and transparency in seafood, offering consumers a fully traceable journey from catch to plate.
