RELAUNCHES ITS MOBILE APP, DELIGHTWAYS, TAPPING LOCAL TASTEMAKERS TO CELEBRATE THE JOY OF WANDERING
The interactive app designed to inspire exploration and discovery in cities across the U.S. now offers insider neighborhood guides and enhanced capabilities in key markets
Today, Sanpellegrino® Sparkling Fruit Beverages announces the relaunch of its interactive app, Delightways. The app encourages users to rediscover the joy of wandering through the creation of unique wandering paths designed for discovery in cities across the U.S. Introduced in 2016 in 10 major cities, the enhanced app experience now features dynamic mapping function in Los Angeles and a selection of featured neighborhood guides by celebrated lifestyle influencers in New York City and Los Angeles.
The Delightways app is designed to encourage users to slow down, wander, explore and discover. As opposed to mapping the most direct route to your destination, Delightways guides you on a wandering path highlighting unexpected and inspiring stops along the way, including specialty cafes, chic boutiques, architectural highlights and hidden restaurants. With the introduction of this year’s influencer paths, users will have access to insider guides charting inspiring routes in city neighborhoods including Brooklyn and West Hollywood. The Sanpellegrino featured influencer partners, include:
Los Angeles:
Louise Roe, Television host, model and fashion correspondent
Margo & Me, Fashion, beauty and lifestyle Insider.
New York:
Color Me Courtney, Lifestyle leader recognized for her signature, bright style
Bright Bazaar, Brooklyn-based creative consultant, and interior design author
“The Delightways relaunch offers a range of exciting enhancements and increased capabilities from coast to coast, with fun new ways to engage across social and mobile platforms,” said Katie Schiavone, Senior Brand Manager, Sanpellegrino® Sparkling Fruit Beverages. “This year, we looked to notable influencers, offering fresh personalized perspectives of their cities and inspiring their fans to explore the unique app experience.”
The Delightways app experiences are available in 10 major US markets, including New York, Chicago, San Francisco, Washington DC, Los Angeles, Miami, Austin, Seattle, Boston, and Atlanta. Additional app enhancements include a new streamlined user experience, push notification features and new sharing options.
Delightways is currently available for download in the iTunes app store and on Google Play. Rediscover the joy of wandering at www.sanpellegrinofruitbeverages.com.
Twitter: https://twitter.com/SanpelFruit_US
Instagram: @sanpelfruit_us
About Sanpellegrino® Sparkling Fruit Beverages
An Italian tradition since 1932, Sanpellegrino® Sparkling Fruit Beverages produces a wide range of delicious citrus-based beverages. Today, the selection of flavors includes Aranciata, Aranciata Rossa, Limonata, Pompelmo, Melograno e Arancia, Clementina, Ficodindia e Arancia, and Limone E Menta. Made with real fruit juice and no artificial sweeteners, Sanpellegrino® Sparkling Fruit Beverages feature freshly harvested sun-ripened citrus tastes crafted into one of the world’s finest sparkling juice beverages. Enjoy a taste of The Life Deliziosa at www.sanpellegrinofruitbeverages.com.
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