Sammy’s has Introduced Social Media Promotions to Honor Anniversary
Sami Ladeki is celebrating 25 years of combining globally-inspired cuisine with locally-produced ingredients at Sammy’s Woodfired Pizza this summer by introducing a variety of social media promotions at his 19 current Sammy’s locations throughout Southern California and Nevada. Ladeki, who opened the first Sammy’s in La Jolla, Calif., in 1989, was recently named ‘Restaurateur of the Year’ by the California Restaurant Association (CRA) San Diego chapter in honor of the milestone.
“I’ve always operated with the premise that food is like fashion; you shouldn’t sit still or you might find yourself out of style,” said Ladeki owner and founder of the popular restaurants. “Our restaurant concepts have constantly evolved in the past 25 years, and we’ve been able to build strong clientele by keeping the favorites while adding new dishes. Now, I hear all the time about people who have grown up with Sammy’s. I smile every time someone tells me that, because our restaurants have grown with our guests.”
The summer social media celebration launched at the beginning of June with the “25 Days of Sammy’s” promotion. The first Sammy’s Woodfired Pizza Facebook fan to correctly answer the daily trivia question on www.facebook.com/sammyswpizza will win prizes ranging from a $25 Sammy’s certificate to admission for two to Roppongi Restaurant & Sushi Bar’s monthly Sushi School.
The festivities will continue into July with “Messy Memories,” a photo-sharing contest that will run on the restaurant’s Facebook, Twitter and Instagram accounts. Fans are encouraged to share photos to www.twitter.com/SammysWPizza, www.instagram.com/SammysWPizza and www.facebook.com/SammysWPizza that feature Sammy’s signature Messy Sundae and highlight their memories associated with the iconic dessert. Up to 10 winners will be selected each week to receive a $25 Sammy’s certificate and have their photo featured on sammyspizza.com.
The anniversary celebration culminates in August as one lucky fan will win a trip for two to Napa Valley, Calif. as part of a VIP wine tasting experience. The package will include airfare, a two-night hotel stay, VIP winery tours, deluxe meals and more. Fans age 21 and older may enter beginning Friday, Aug. 1, at www.facebook.com/sammyswpizza.
Ladeki has announced the opening of his 20th Sammy’s location in July with Sammy’s Restaurant + Bar at the new Stones Gambling Hall outside Sacramento, Calif. He is looking forward to expanding the brand to a new market in Northern California with a 5,000-square-foot eatery similar in layout to Sammy’s Restaurant & Bar in Henderson, Nev. This concept is the future of the brand and represents the evolution of the menu expanding beyond pizzas, featuring items such as grilled Hawaiian mahi tacos, kung pao calamari and seafood cioppino with shrimp, clams, scallops and fish filet in a spicy tomato broth.
Ladeki, owner of Ladeki Restaurant Group, was born in Lebanon and has opened more than 35 restaurants and fine-dining concepts around the world since 1983. He was honored with the ‘Restaurateur of the Year’ award by the CRA at the 30th annual Gold Medallion Awards on Tuesday, June 3. San Diego mayor, Kevin Faulconer, also declared June 3 to be Sami Ladeki Day in honor of his milestone achievement. Recognized for both his business and philanthropic dexterity, Ladeki was previously presented with the prestigious Headliner Award by the San Diego Press Club in recognition of outstanding achievement to the community in 2012.
ABOUT SAMMY’S WOODFIRED PIZZA & GRILL
Sammy’s Woodfired Pizza & Grill opened its doors in 1989, in La Jolla, Calif. Since then, 18 locations have opened throughout California and Nevada. A contemporary dining experience, Sammy’s is known for its award-winning pizzas (original and new artisan thin crust), pastas, salads and the giant “Messy Sundae®.” A wide selection of tapas, soups, sandwiches and entrees are also available. The menu highlights dishes that are oak roasted in Sammy’s famous woodfired oven. Sammy’s cuisine is created using local, organic and nutritionally balanced ingredients wherever possible, and all cuisine is prepared without butter or artificial trans-fat. Look for vegetarian and extensive gluten free options throughout the menu.
For more information, visit www.SammysPizza.com. Be sure to follow Sammy’s Woodfired Pizza & Grill and on Twitter and Instagram @SammysWPizza, and become a fan at www.Facebook.com/SammysWoddfiredPizza.
