Agave Loco Brands has announced its hot-selling RumChata brand rum cream will now be available in Australia. Artisan Handcrafted will be the award-winning brand’s exclusive distributor. Currently RumChata is available in all states and territories in Australia through NILWA members and in retail in First Choice & Vintage Cellars.
RumChata is a unique cream liqueur that has become a huge hit in the U.S. market since its launch in 2009. RumChata is made from five times distilled Caribbean rum, real dairy cream, cinnamon, vanilla and a proprietary mixture of other spices from around the world.
Georgina Wright, Sales Director of Artisan Handcrafted commented on the new partnership, “We are very happy to welcome RumChata to the portfolio.”
Artisan Handcrafted boasts a spirit portfolio with a diverse range of distinctive, award winning brands of the highest quality. Artisan Handcrafted is extremely passionate about craft spirits, taking tremendous pride in delivering authentic, well-crafted products to market.
RumChata has been credited with nearly all the growth in the U.S. liqueurs category over the past few years. Due to its year-round taste appeal and easy mixability, RumChata has quickly overtaken brands such as Bailey’s and Kahlua in many U.S. markets, reaching sales of 600,000 cases in calendar year 2015 alone.
“We are thrilled with the response already to RumChata by the trade and consumers in Australia,” said Tom Maas, RumChata founder and master blender. “RumChata has been a huge success story in the U.S. and we believe Artisan Handcrafted has the brand well positioned to expand its success throughout Australia.”
About RumChata
The award-winning RumChata is the world’s #1 selling rum cream. It is a product of Agave Loco Brands, LLC and produced and bottled in Pewaukee, Wisconsin, where it gets its fresh dairy cream from cows right down the road. More than 20 million bottles of RumChata have been shipped since launching in 2009 and is now available in 26 countries, U.S. territories and business segments. RumChata was recently named one of the top 20 beverage alcohol product launches in the past 25 years by Cheers Magazine.
RumChata is available now with average retail price of $32.00. More about RumChata including food and drink recipes and where it is available can be found at www.rumchata.com and on the RumChata Facebook page.
