RumChata Sponsored Indy Car and Social Media Participation Help Drive Donations and Awareness For Program
RumChata’s Freedom Bottle program generated $138,555 in donations to the Lone Survivor Foundation this past Memorial Day weekend. The not-for-profit organization restores, empowers, and renews hope for wounded service members and their families through health, wellness, and therapeutic support.
At the Indianapolis Motor Speedway on Thursday before the race, Lone Survivor Foundation executive director Terence Jung was presented with a check for $108,985 by RumChata vice president Mike Neises and RumChata sponsored Indy car drivers Marco Andretti and James Hinchcliffe. The check represented the total proceeds donated by The RumChata Foundation from special edition red, white and blue logoed RumChata bottles.
RumChata’s Indianapolis 500 Race Challenge for its sponsored drivers resulted in an additional donation of $25,000 when Marco Andretti drove to a third place finish. RumChata fans also showed their support by tweeting during the race with the hashtag #RumChata500. RumChata donated an additional 500 cents ($5) to Lone Survivor Foundation for every tweet. Almost one thousand tweets were received resulting in an additional $4,570 donation.
“We want to thank Andretti Autosport, our distributors, retailers and RumChata fans for the support they have given to the Freedom Bottle program,” said Tom Maas, RumChata founder and master blender. “Because of their commitment, we have been able to make a significant contribution to help Lone Survivor continue its incredibly important work for wounded military members.”
The RumChata 750 ml commemorative Freedom Bottle is available in all 50 states at an average retail price of $19.95.
About RumChata
RumChata is available in all 50 states and Canada at an average retail price of $19.95. The RumChata Island Store is open 24 hours a day under the RumChata Island Store tab, or through the RumChata mobile web app. The web site, app and store can be visited only by adults 21 years of age or older. To find out more information about RumChata including food and drink recipes, and where it is available, can be found at www.rumchata.com You can also find RumChata on Facebook and Twitter.
About Lone Survivor Foundation
The Lone Survivor Foundation, which was founded by Marcus Luttrell, author of the 2007 #1 New York Times best-selling book, Lone Survivor, about his survival and loss of fellow service members in Operation Redwing, established the foundation to honor and remember American service members by providing unique educational, rehabilitation, recovery, and wellness opportunities to U.S. Armed Forces members and their families. For more information please visit www.lonesurvivorfoundation.org
