Ruby’s Diner Unveils
Ruby’s Stack Attack Challenge and Ruby’s Rewards Loyalty Program on Burger Day July 26
$2.99 Burger and Fries Celebrates 35-Year Legacy and Benefits The Ruby Dooby Foundation
Ruby’s Diner welcomes back Burger Day on Wednesday, July 26. All Ruby’s Diner locations* will offer the new 35th Anniversary Burger, a 1/4lb version of the classic RubyBurger, with French fries for just $2.99 with $1 of each sale benefiting The Ruby Dooby Foundation. On Burger Day in honor of the anniversary year, Ruby’s Diner will also debut the Ruby’s Stack Attack Burger Challenge and all-new Ruby’s Rewards loyalty program.
The Ruby’s Stack Attack challenges burger lovers to devour a 3.5lb burger towering with six 8oz. all-beef patties, loaded with Ruby’s Diner signature toppings including RubySauce, onion rings, bacon, tater tots, jalapeños and more. For $35, challengers will have just 35 minutes to finish the Ruby’s Stack Attack Burger, French fries and a handmade shake to win a $35 Ruby’s gift certificate, exclusive t-shirt and social media recognition. The Ruby’s Stack Attack challenge will be available at participating locations starting on Burger Day July 26. **
The new Ruby’s Rewards loyalty program also unveiling July 26, gives customers the opportunity to make the most of dining regularly by registering to track points and redeem exclusive rewards with a Ruby’s Rewards card and mobile app. Rewards members will be delighted with members-only exclusive surprise offers at participating locations.***
“Burger Day, the Stack Attack Challenge and the launch of our new Ruby’s Rewards program all unveiling on the same day, July 26, is a great way to honor our 35 year anniversary, commemorate the brand evolution and celebrate the bright future ahead for Ruby’s Diners,” commented Doug Cavanaugh, Founder and CEO of Ruby’s Diner.
Ruby’s Diner offers Burger Day twice per year, once in July commemorating the birthday of the Diner’s namesake, Ruby Cavanaugh – then again in December celebrating the company’s anniversary. Shooby dooby down to your nearest Ruby’s on July 26 to experience all of the Burger Day fun with the whole family.
*Burger Day price not available at Ruby’s Shake Shack, sporting venues, casino and airport locations.
** For a full list of Ruby’s Stack Attack Challenge Participating Locations, and to register for the challenge, please visit: https://www.rubys.com/stackattack/
*** A full list of Ruby’s Rewards participating locations will be included in registry for the program.
About The Ruby Dooby Foundation
The Ruby Dooby Foundation is dedicated to supporting the health and well being of children. Inspired by Ruby Cavanaugh herself, the Foundation aims to continue Ruby’s legacy of selfless and sincere care for others. To find out more, make a donation or become involved with The Ruby Dooby Foundation, please visit Rubydoobyfoundation.org.
About Ruby’s Diner
Celebrating 35 years of success in 2017, Ruby’s Diner first opened on the Balboa Pier in Newport Beach, California in 1982. Today Ruby’s Restaurant Group is a privately held company that operates and franchises multiple Ruby’s Diner concepts across the nation. With over 32 U.S. stores across California, Nevada and Texas, including mall, casino and airport locations, Ruby’s Diner serves up America’s favorite burgers, hand-made milkshakes, and delicious fries in addition to a wide selection of breakfast entrees. Shooby Dooby down to Ruby’s online at Rubys.com and stay connected for company news and updates on Facebook, Instagram, and Twitter.
