RPM Advertising kicked off the celebration of their 20th anniversary on April 1 when they unveiled a one-of-a-kind gift to their team members at a cocktail reception. CEO Steve Platcow and company president Mark Malin recently returned from an appearance on the History Channel’s popular program American Restoration where the restoration team converted a vintage slot machine into a “Sloterator”, a functional slot machine that would store a keg and dispense beer for company happy hours. RPM is the number one advertising agency in the gaming industry nationwide. April Fool’s Day is the agency’s actual anniversary date.
“Due to the dedication of our team members to RPM Advertising’s client-partners businesses everyone misses a lot of happy hours and the ‘Sloterator’ helps make up for that it in a super fun way,” said Platcow.
“The ‘Sloterator’ is an RPM Advertising invention gifted to our associates that gives homage to our heritage while paying tribute to our legacy of innovation,” added Malin.
On the show that began airing on March 4, 2014, 9 p.m. CST on the History Channel, Platcow and Malin met with show host Rick Dale of Rick’s Restorations in Las Vegas to present him the challenge. Rick’s wife Kelly Dale managed the project. She met with a slot machine technician to work out the technical issues involved with the conversion to ensure that the functionality of the device remains intact throughout the restoration. The finished project was a beer-dispensing Sloterator with customer beer related theming, plus a few extra bells and whistles.
American Restoration
American Restoration on History features Rick Dale and his crew of loose screws at Rick´s Restorations in Las Vegas, Nevada, as they take rusty, beat-up items and restore them to their original glory. Whether it´s a giant gas pump from the 1940s or a Hopalong Cassidy bicycle from the 1950s, every restoration is a high-stakes business project where worthless rust is transformed into a valuable collectible. However, these restorations aren´t easy. Every project presents unique challenges for Rick and his team, who develop inventive processes to finish each job flawlessly and on time
About RPM Advertising
Headquartered in Chicago, RPM Advertising is a full-service marketing communications firm that specializes in building traffic for experiential and retail-focused brands. Founded in 1994 on April Fool’s Day by Stephen Platcow and Mark Malin, RPM Advertising was created out of the simple proposition that talent, innovation, and relentless hard work would produce a better advertising agency. That inspiration continues to deliver superior strategic thinking, resourceful media management, award-winning creative and an unparalleled responsiveness to their client partners. For more information please visit www.rpmadv.com
