Rock & Brews Rollin’ Into New Markets
As Rock & Brews enters its 12th year of business, the rock-inspired restaurant group has initiated a national expansion surge featuring new casino locations, in addition to continued growth of the restaurant concept. Established in Los Angeles in 2010 by Co-Founders Paul Stanley and Gene Simmons from the acclaimed rock band KISS, Rock & Brews has grown to include 20 locations in California, Florida, Kansas, Missouri and Texas, and plans to open seven more restaurant and casino concepts by 2023 in Texas and South Florida, as well as top tourist destinations such as Napa Valley and the Las Vegas Strip. Rock & Brews growth is inclusive of franchises and corporate-owned locations for both the restaurants and casinos.
“Ever since we opened the first Rock & Brews location, it has been clear that the demand for this incredibly unique and entertaining concept is strong across the country. Rock & Brews is committed, now more than ever, to bring our one-of-a-kind, family-friendly hospitality to the masses,” said Adam Goldberg, CEO & Partner of Rock & Brews. “As we enter this new chapter of operating our first-ever casino and restaurant in Braman, Oklahoma, we have ambitions to replicate this concept and become a major player in the competitive casino market.”
ROCKIN’ GAMBLER’S WORLD
On May 10th, Rock & Brews opened its first-ever casino location, Rock & Brews Casino, in Braman, OK. Having previously operated as the Kaw Southwind Casino Braman, the renaming of the property to Rock & Brews Casino proves to be historic, as this is the first time a tribal nation has strategically rebranded to Rock & Brews, as opposed to maintaining a traditional tribal focused branding effort. The inaugural casino concept is also home to a new Rock & Brews restaurant. The new Rock & Brews destination attracts locals, travelers, and roadies to try their hand at an incredible game selection of over 500 machines and electronic card tables. After working up an appetite on the casino floor, guests can dine at the Rock & Brews restaurant, which offers the most crave-able, classic American food favorites in town, as well as one of Oklahoma’s largest selections of craft beer.
ROLLIN’ INTO NEW MARKETS
Rock & Brews is embarking on its expansion era with three high-profile celebrations across the country, including:
- Rock & Brews on the Las Vegas Strip (Las Vegas, NV): All eyes are on Las Vegas as Rock & Brews announces coveted details about the group’s highly anticipated expansion to the Las Vegas Strip in late 2023. Located within the best-of-class resort and casino, The Strat, the Rock & Brews restaurant will span 8,500 square feet on the main casino floor and will serve their signature menu of classic American dishes and an extensive beer list.
- Rock & Brews Restaurant at the Potawatomi Hotel & Casino Groundbreaking (Milwaukee, WI): On May 11, Rock & Brews expanded its Casino portfolio in Milwaukee, WI, where the team held a groundbreaking ceremony at the Potawatomi Hotel & Casino, fit for rock n’ roll royalty. Stanley and Simmons kicked off the demolition of the restaurant by smashing through a wall. Located in the heart of Milwaukee, the 6,000 square foot, 240 seat restaurant, with a “live” band stage, is slated to open spring 2023.
- Rock & Brews Restaurant at Rolling Hills Casino Anniversary Celebration (Corning, CA): In April, Rock & Brews celebrated the one-year anniversary of its Corning location at Rolling Hills Casino. At the event, Paul and Gene met with the Paskenta band of Nomlaki Indians and thanked them for their support over the last year.
A FRANCHISE THAT ROCKS
The brainchild of KISS front men Paul Stanley and Gene Simmons, as well as their business counterparts, entrepreneur Michael Zislis and concert industry veterans Dell and Dave Furano, Rock & Brews is a national restaurant concept that creates a memorable dining and entertainment experience for guests by seamlessly blending its rock ‘n roll roots with a menu of elevated, American food and an unrivaled selection of craft and international beers.
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