Red Rose Tea has partnered with the International Fund for Animal Welfare (IFAW) to help support the goal of preserving the environmental habitats in countries where Red Rose Tea has sourced its teas for generations. In addition to a monetary donation, Red Rose Tea is supporting IFAW by bringing awareness to the organization and its mission with special-edition carton artwork on Red Rose Original Tea, Red Rose Decaffeinated Tea and Red Rose Specialty Selections tea boxes, each of which includes an insert directing people to donate to IFAW. Red Rose Tea also created collectible animal coasters, which are in specially marked boxes of Red Rose Decaffeinated Tea in stores now.
Founded in 1969, IFAW saves individual animals, animal populations and habitats throughout the world, including countries such as Kenya, Malawi, Sri Lanka and India, where Red Rose Tea has sourced its tea leaves from carefully selected tea estates for more than 100 years. Preservation of these particular tea-growing regions is essential to make sure that Red Rose can continue to deliver the superior blend of Red Rose Tea that tea drinkers have come to love.
“Red Rose Tea is very excited to work together with IFAW to help ensure a better future for the environmental habitats in the countries from which we source our tea,” said Debo Mukherjee, chief executive officer of Redco Foods, Inc. “It’s important to remember where our tea comes from and to ensure that the tea we purchase is from a reputable source and is purchased in a socially responsible manner. By supporting IFAW, we are in turn doing our duty to help maintain the great taste of Red Rose Tea.”
“IFAW is very pleased to be associated with the caring community of Red Rose Tea drinkers and growers,” said Philip Milburn, IFAW vice president. “Enabling people to help protect wildlife has never been more important than it is today.”
“Red Rose Tea has a history of dedication to building awareness of conservation efforts,” said Tom Schuler, senior brand manager of Red Rose Tea. “For instance, a line of North American Endangered Series figurines was previously developed exclusively for Red Rose as part of the figurine collectibles, to help focus attention on efforts to protect these animals. This partnership is in line with our goal of helping to shed light on these global efforts.”
Consumers can purchase Red Rose Tea’s specially marked IFAW boxes at select retailers nationwide. For more information or to donate to IFAW, visit www.ifaw.org/RedRose.
About IFAW (International Fund for Animal Welfare)
Founded in 1969, IFAW saves animals in crisis around the world. With projects in more than 40 countries, IFAW rescues individual animals, works to prevent cruelty to animals, and advocates for the protection of wildlife and habitats. For more information, visit www.ifaw.org. Follow us on Facebook and Twitter.
About Red Rose Tea
For more than a century, Red Rose Tea has been helping create memories to last a lifetime. Tea drinkers savor life’s moments with Red Rose Tea’s collection of time-perfected blends including black, decaffeinated and specialty teas. Red Rose Tea is blended using the leaves from fine estates in Sri Lanka (formerly Ceylon), Kenya, India and Indonesia to produce a consistent, full flavor in every cup.
For more information on Red Rose Tea products, figurine series and delicious recipes, visit www.redrosetea.com, “like” Red Rose Tea on Facebook or follow on Twitter.
