Cinnamon Streusel, Lemon Chiffon, Crème Caramel and Peach Cobbler flavors
add decadence to tea time
Red Rose Tea <http://www.redrosetea.com/ will introduce four new tea flavors this summer as part of a new line of handcrafted black teas, Red Rose Simply Indulgent Teas. The flavors include Naturally Decaffeinated Cinnamon Streusel, Naturally Decaffeinated Lemon Chiffon, Crème Caramel and Peach Cobbler, and will be available for purchase at www.redrosetea.com <http://www.redrosetea.com> beginning June 2012 and in grocery stores this fall.
“Tea drinkers are becoming increasingly experimental with the flavors they are trying, so we created a decadent line to appeal to this growing consumer interest,” said Michele Peters, Red Rose Tea brand manager. “Consumers can experiment with new flavors while knowing they are getting a quality, great-tasting product from a brand they trust.”
The Red Rose Simply Indulgent Teas are blended with natural flavor extracts that were specially developed for the Red Rose Simply Indulgent Teas. These blends marry high-quality tea standards with premium natural flavors.
The new Simply Indulgent flavors were developed with the help of consumer input, including at-home taste tests, in-person samplings and online surveys. Red Rose Tea reached out to consumers through direct mail and tasting panels, and chose the highest scoring, most flavorful teas.
“Once we selected the flavors, we began working on package designs to visually stimulate the consumer the same way the product does through taste,” said Peters. “This concept carried over to the development of the product display that will incorporate a scratch-and-sniff feature, allowing consumers to experience the delicious aroma right at the store.”
For generations, friends and family have shared some of life’s special moments over a hot cup of Red Rose Tea.The Red Rose Simply Indulgent Teas provide another option for tea drinkers to enjoy even more special moments through an age-old tradition with a new twist – classic black tea now naturally flavored with rich indulgent favorites.
The Red Rose Tea Simply Indulgent Teas will retail at approximately $4.69 for a 20-count box. Visit http://www.redrosetea.com> to find a retailer <http://www.redrosetea.com/stores.aspx> near you or to purchase the Red Rose Simply Indulgent Teas online <http://www.redrosetea.com/ourproducts.aspx> .
About Red Rose Tea
For more than a century, Red Rose Tea has been helping create memories to last a lifetime. Tea drinkers savor life’s moments with Red Rose Tea’s collection of time-perfected blends including black, decaffeinated and specialty teas. Red Rose Tea is blended using the leaves from fine estates in Sri Lanka (formerly Ceylon), Kenya, India and Indonesia to produce a consistent, full flavor in every cup.
Red Rose Tea is produced by Redco Foods Inc. at its Little Falls, N.Y., operations facility. For more information on Red Rose Tea products, figurine series and delicious recipes, http://www.redrosetea.com/> , “like” Red Rose Tea on Facebook <http://www.facebook.com/redrosetea> or follow @ShareRedRoseTea on Twitter <http://www.twitter.com/shareredrosetea> .
