The trend show “same but different” (sbd) will be a special highlight at ProWein 2022, International Trade Fair for Wine and Spirits (May 15 – 17 at the fairgrounds in Düsseldorf, Germany). About 120 exhibitors from 23 countries will present a wide range of craft spirits, craft beer and cider in Hall 7.0 – which is again fully booked. “The success formula and trademark of “same but different” is its unique atmosphere that sets the tone for activities in this exhibition hall. This is how we deliberately set ourselves apart from other events,” explained Nicole Funke, Senior Project Manager of ProWein.
Same but Different’ Trend Show at PROWEIN 2022
As varied as the focus of these exhibitors may be, they all share the same goal of gentle, sustainable and creative processing of raw materials, great craftsmanship – often regional sourcing principles – and a strong passion for the product and new trends. “Since its debut in 2018 our trend show “same but different” has become a real highlight at ProWein. Presented here in Hall 7.0 are pioneers, trendsetters and market leaders in the growth segments of spirits and cider – the perfect choice especially for trade visitors from trend gastronomy, the bar scene but also food retail,” said Bastian Mingers, Project Director of ProWein. The ranges at “same but different” are just as international as ProWein itself. Exhibitors come from the following 23 countries: Australia, Austria, Belgium, Denmark, Germany, Estonia, Finland, France, Italy, Latvia, Luxemburg, Mexico, Netherlands, Norway, Peru, Poland, Singapore, Spain, Sweden, Switzerland, UK, Ukraine and the U.S.
Trend topic: non-alcoholic
Non-alcoholic is a central theme – be it for craft beer or craft spirits. In particular, trendsetter Siegfried Rheinland Dry Gin (Hall 7.0, Stand B 26) has made headlines with its “Wonderleaf” since 2018, the debut year of sbd. Since then, the range of comparable products – and thus the choice for trade buyers from the restaurant, hotel and retail sector – has grown rapidly. Dr. Jaglas GmbH (Hall 7.0, Stand B 04) from Berlin, for example, caused a stir with its non-alcoholic hibiscus aperitif – and not just because its founder and CEO, Dr. Christina Jagla, is a pharmacist. With VINCENT, Alfred Schladerer GmbH (Hall 7.0, Stand B 44) is also focusing on an alcohol-free herb-based aperitif, refined with ripe raspberries HEIMAT Distillers (Hall 7.0, Stand C 34) from Schwaigern not only offer their Dry Gin and a ginger spirit but also non-alcoholic alternatives, such as ‘vogelfrei SUGAR CANE’ with a rum flavor. An aperitif with low alcohol content is Amaro Santoni by Gabriello Sanonti SRL (Hall 7.0, Stand A 01) from Italy; the Amaro is a dolce amaro based on rhubarb and iris flowers and represents the ancestral culture of Italian aperitifs.
Setting new trends has also been the goal at Berlin-based Distillery Kreutz (Hall 7.0, Stand B 30). Their Urban Garden Gin is particularly sustainable. Its key botanical is beach mugwort, a climate-robust plant that grows on the company’s own roof garden. The aroma worlds of craft beer and whisky are united by St. Kilians X BRLO at ProWein 2022, showcased by Neue Bierkultur GmbH (Hall 7.0, Stand C 59). BRLO simply have their Scotch Ale mature in original St. Kilians whisky barrels, creating a new taste experience. Deutsche Spirituosen Manufaktur GmbH (Hall 7.0, Stand B 22), headquartered in Berlin, has a portfolio of around 115 products in its repertoire – an inexhaustible source of inspiration for customers from the food service sector, bar scene as well as the specialist retailers. DSM stands for premium spirits manufactured in small batches, 100% by hand. Also featured will be ‘Ingwerer’, an organic craft liqueur from Schweizer Peppe International AG (Hall 7.0, Stand C 03) and the Original Cider Range by RAMBORN Cider Co. from Luxembourg (Hall 7.0, Stand D 34). Their hallmark, in addition to the quality of the product range, is the sustainability of the entire company. As a BCorp-certified company, they can now point to a negative carbon footprint.
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For further information on visiting or exhibiting at ProWein 2022, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago
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