Pollo Campero Offers Customers
Healthier New Taste of Latin America
New Citrus Peruvian Grilled Chicken offers lower calorie, hormone-free meals
(DALLAS, Texas) May 26, 2015 – Pollo Campero, home of Authentic Latin Chicken, is giving chicken lovers a new and healthier way to enjoy its unique, Latin flavors. Guests can now enjoy the best of both worlds by satisfying their craving for Campero’s famous Traditional Fried Chicken while pairing it with the new Citrus Peruvian Grilled—both hormone-free. The national rollout of the new Citrus Peruvian Chicken offers more options for guests looking for unique and bold-tasting meals, but who are also watching what they eat.
“It’s important for us make sure we’re not only offering a differentiated menu with unique flavors that can’t be found elsewhere, but also food that makes our guests feel good from a health perspective, and at a good value,” said Federico Valiente, senior marketing manager for Pollo Campero International. “With our new Citrus Peruvian Grilled Chicken, guests can enjoy two and three-piece chicken meals that are both tasty and under 500 calories.”
The new offering is in response to customers seeking healthier meal options that are both cost-effective and flavorful. In addition to its never-frozen, hormone-free chicken, Pollo Campero also offers gluten-free items such as the new Citrus Peruvian Grilled and Latin favorites like sweet plantains, yucca fries and Campero Rice. For a limited time, guests can enjoy a two-piece meal of grilled or fried chicken, one classic side, tortillas and a drink for only $5.99.
About Pollo Campero
Pollo Campero started as a tiny restaurant in Guatemala with a prized recipe for chicken passed down from generation to generation. Hundreds of restaurants later, Campero’s passion remains the same: to serve the best meals possible to family and friends. The name “Campero” is rooted in Latin American heritage. Derived from the word “campo” which references vast fields for agriculture and raising free range animals as well as the craftsmanship that goes into it, Campero means “from the campo” or from the earth. Inspired by earth’s natural flavors and its Latin heritage, more than 40 years later, Campero’s Authentic Latin Chicken has stayed true to its roots. From the delicate hand-breading, its unmistakable combination of herbs and spices, to 100% natural Latin drinks as well as earthy Latin sides, the restaurants deliver a true Campero experience: unique, exciting and natural flavors straight from the earth.
