&pizza, the East Coast, fast casual pizza concept, has released the Dead Presidents Club, a revamped loyalty program and digital ordering experience with leading loyalty provider, Thanx. With the enhanced program, the brand gains unprecedented insight into customers’ purchasing behaviors, while enticing customers with personalized and earned rewards that diverge from conventional discounts, ultimately boosting frequency and enhancing guest engagement.
Says &pizza SVP of Marketing Patrick Barry, “When we established &pizza, our vision was to create a concept that stands for and represents the greater good. Through our new loyalty program, the team aims to communicate this message to a more widespread audience, continuously engaging our valued guests who believe in the brand and its morals.”
Founded in 2012, &pizza is a mission-driven, culture-carrying concept dedicated to better flavor, quality ingredients, and community betterment. &pizza prides itself on standing out by not just offering its workers a livable wage, well above the minimum, but also by embodying a socially conscious vision and actively taking steps to contribute to social progress. In 2020, the brand closed all locations on Election Day to encourage their employees and communities to vote and provided full PTO for the absence of the work day.
Additionally, the brand continuously employs creative technology to aid in its growth. Each pizza is made on a conveyor belt, with a plethora of customizable toppings, including traditional, vegan, and vegetarian options. The locations are tailored to the surrounding area and involve dynamic and unique design elements – a modern approach to dining. With &pizza’s new partnership with Thanx, the brand is poised to continue widespread expansion and creative brand messaging.
Says Zach Goldstein, Founder and CEO of Thanx, “We’re excited to partner with &pizza and back this mission-driven, fast-growing brand. We look forward to helping &pizza connect personally with every guest, improving both profitability and repeat frequency.”
&pizza’s Dead Presidents Club loyalty program is part of their new iOS and Android app and introduces a tiered system with three distinct statuses: Washington (bronze), Lincoln (silver), and Benjamin (gold). The Benjamin tier offers a ‘Birthday Party’ package that includes 10 drinks and 10 pizzas, along with a monthly free pizza and exclusive VIP Benjamin t-shirt. Lincoln tier members can enjoy a ‘Birthday Dinner’ with 2 drinks and 2 pizzas, along with monthly BOGO pizzas, and a VIP Lincoln t-shirt. As an introductory reward, loyalty members receive a free pie and a complimentary birthday pie no matter the tier.
Download &pizza’s new iOS or Android app, featuring the Dead President’s Club loyalty program, powered by Thanx, today.
About &pizza
&pizza is a mission-driven, culture carrying community dedicated to better flavor, quality ingredients, and community betterment. Proud to differentiate themselves, &pizza is doing more for their workers by providing a livable wage, a socially conscious vision, and real action to help advance real social progress. &pizza has locations across the East Coast in New York, Philadelphia, Washington DC, Baltimore, and Virginia.
About Thanx
Thanx, Inc. (www.thanx.com) is the leading loyalty and guest engagement platform for restaurants. Thanx helps brands grow customer lifetime value with easy-to-use lifecycle marketing campaigns and automations, focusing customer loyalty tools on access, status, and personalization over rote discounts. Thanx’s proprietary credit card tokenization technology drastically increases the volume and accuracy of purchase data which sits at the core of our CRM and marketing automation suite of tools. Thanx was founded in 2011 and is headquartered in San Francisco, CA.
