In support of Breast Cancer Awareness Month, Devotion Spirits, Inc., makers of Devotion Vodka, the world’s first ever gluten-free, sugar-free and 100% Made in the USA flavored vodka family, today announced “Cosmos Against Cancer…Devoted To A Cure,” a month-long campaign that will raise funds for breast cancer research, while enabling adult consumers to enjoy “The Perfect Cosmo.” As part of the fight to help eradicate breast cancer, Devotion Spirits, Inc., will donate proceeds from every bottle of Devotion Vodka’s Perfect Cosmo sold (both on-premise and off-premise) throughout the month of October to the Pink & Bloom Foundation, a 501c3 organization committed to raising funds for cancer research and advocacy programs.
Highlighting the campaign, Devotion Spirits will host a “Pink Out” at the New Brunswick Houlihan’s, located at 55 US-1, New Brunswick, NJ, on Thursday, September 26 starting at 6PM, where customers – 21 and older – donning pink colors in support of “Cosmos Against Cancer…Devoted To A Cure,” will enjoy Devotion Vodka’s Perfect Cosmo drink specials, while being entered into a drawing for a chance to win VIP Suite tickets to the sold out P!NK concert on December 11 at Prudential Center. Additionally, at 7PM, Devotion Vodka CEO, Drew Adelman will make a Salute to Survivors, recognizing all cancer survivors in attendance.
In total, 17 Houlihan’s locations throughout NY/NJ will participate in the campaign by contributing proceeds from every Devotion Vodka cosmopolitan drink sold throughout the month. The promotion will be supported by signage and table cards at each location, while employees will both wear and give away “Cosmos Against Cancer…Devoted To A Cure” wrist bands, t-shirts and pins.
“Devotion Spirits is a great partner to Houlihan’s, and we are excited to work with them in support of breast cancer awareness,” said Paul Pruckowski, Beverage Director, Houlihan’s. “While the “Cosmos Against Cancer…Devoted to A Cure” campaign will kick off at our New Brunswick location, all 17 locations in NY/NJ will participate in the campaign throughout October.”
On the national level, Devotion Vodka will host more than 400 off-premise sampling/demo events throughout the month of October, with proceeds from sales going to the Pink & Bloom Foundation. As part of the sampling initiative, Devotion will call on its 94,000+ Facebook fans to support the worthy cause and attend a demo event. For a demo schedule, please visit www.facebook.com/DevotionVodka.
In supporting the Pink & Bloom Foundation, a non-profit organization that is dedicated to nurturing the world for change and the fight against breast cancer, Devotion is strongly committed to Founder and President, Alecia Joy Bloom, a 22-year Cervical Cancer Survivor and a 10 year Breast Cancer Survivor.
“I believe in the power of mind over matter and always staying positive in the face of adversity and I am proud to join forces with Devotion in supporting a cause that is very close to my heart,” said Bloom. “The Pink & Bloom Foundation’s mission is unwavering and with the support of companies like Devotion and Houlihan’s, we can make a difference and help positively impact people’s lives.”
“This campaign is an opportunity for Devotion Vodka to do our small part to support a worthy cause that impacts everyone, everywhere,” said Drew Adelman, CEO, Devotion Spirits, Inc. “It’s inspiring to see Alecia’s passion to always do more, and I am excited to roll up my sleeves to help raise funds for the Pink & Bloom Foundation and cancer research.”
Devotion Vodka, which is 100% corn-based, has an SRP of $19.99, and is available for purchase at retail stores, restaurants and bars in several states, with distribution expanding throughout the U.S. Additional sponsors of this campaign include Bud Light and 107.1 The Peak. For more information on the “Cosmos Against Cancer…Devoted To A Cure” campaign visit www.facebook.com/DevotionVodka. For information or to make a contribution to the Pink & Bloom Foundation – a supporter of the American Cancer Society, please visit www.pinkandbloom.com.
Launched in November 2009, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand – Devotion Vodka, World’s First Sugar-Free, Gluten-Free American Made Vodka Family. The Company was created by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness advocate, searching for a way to marry his two passions. Devotion Vodka boasts 80 proof, six-column distilled vodka (made from the finest American Corn), and is the only flavored vodka brand made exclusively in the USA. Visit www.devotionvodka.com for more information.
