The Los Angeles-based specialty pie and coffee shop, The Pie Hole, will open three new Southern California franchise locations by December 2017. The new stores will be located in Venice Beach (324 Lincoln Blvd.), Long Beach’s Belmont Shore neighborhood (5277 E. 2nd St.), and in Rancho Cucamonga’s Victoria Gardens Mall (12466 N. Mainstreet).
The Pie Hole was founded in 2011 by mother and son duo Rebecca Grasley and Matthew Heffner, who baked pies together in their family kitchen. Using Grasley’s four-generations-old recipe book, the pair decided to bring their classic family recipes to the masses and opened The Pie Hole’s first location in Los Angeles. The passion project quickly grew into an international concept, with numerous The Pie Hole shops across Southern California, the United States, and Asia.
All of The Pie Hole’s menu items are made from scratch and by-hand, featuring traditional and creative flavors of the sweet and savory variety. The “all-American” pie shop offers classics like Mom’s Apple Crumble and Moe’s Pumpkin, while also serving up pies with a modern twist, including the Earl Grey Tea Pie, Mac ‘n Cheese Pot Pie, PIEfaits, and more. The Pie Hole has also developed an exclusive line of Fair Trade Organic coffees to pair with their one-of-a-kind pies. Each location has certified baristas on staff to create hand-pulled espresso drinks with fair-sourced coffee beans, specialty blends, and on-tap nitro cold brew coffee.
“We feel very fortunate to have experienced such substantial growth this past year,” says Founder and CEO Matthew Heffner. “We’re looking forward to open The Pie Hole in Venice Beach, Long Beach, and Rancho Cucamonga and bringing our family recipes, unique flavors, and hand-crafted pies to new markets in time for the holidays.”
The Pie Hole is partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries and The Halal Guys, as their exclusive franchise development partner to grow the brand. They are currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets across the country. To learn more about franchising with The Pie Hole visit www.thepieholefranchise.com/the-pie-hole-franchise-program.
About The Pie Hole:
The Pie Hole was founded in 2011 by mother and son duo Rebecca Grasley and Matthew Heffner, along with partners Lindsay Heffner and Sean Brennan. Featuring generations-old family pie recipes and an exclusive line of The Pie Hole Fair Trade Organic coffees, The Pie Hole is dedicated to offering delicious, distinctive flavors made with premium ingredients. The Pie Hole’s unique creations are available for breakfast, lunch, dinner and late night, along with the ability to accommodate large orders, corporate parties, and weddings. The Pie Hole has gained wide recognition, including being named “Top 12 Best Pies in America” by Conde Naste Traveler, “24 Of The Most Delicious Pies In America” by Buzzfeed, “The 22 best desserts in all of LA” by Refinery29, “50 Things You Need To Eat In LA Before You Die” by Spoon University, and was featured on The Cooking Channel’s Unique Eats. For more information on The Pie Hole, visit www.thepieholela.com.
About Fransmart:
Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, The Halal Guys, and Qdoba Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 3,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth—as of 2017, more than 1,000 new restaurants are in development across their current portfolio.
