Phillips Distilling Company (Phillips) today announces UV Vodka’s international launch in Spain, with continued expansion into European and Asian markets. Strong sales in North America and the wildly successful launch of UV Cake have the company poised for success in high growth markets around the world.
Consumers in Spain will now enjoy UV Vodka’s unsurpassed quality, purity and extraordinary selection of flavors. UV Vodka will add a splash of color to Spain’s rich culture of food, celebration and legendary night life.
“For the past century, innovation has been a driving principle for Phillips,” said Katie Alvino, global corporate director of brand marketing, United States Distilled Products (USDP). “UV Vodka’s innovative selection of flavors has positioned us as a leader in the flavored vodka category. The strong global demand for flavored vodkas represents a tremendous opportunity for our growing portfolio of UV Vodka.”
UV Vodka’s all natural, colorful flavors are a favorite among celebrities, fashion and music insiders, restaurateurs and mixologists. UV Vodka is the spirit of choice poured in VIP lounges at Coachella, SXSW, Lollapalooza and music festivals across the U.S. Perfect for any celebratory occasion, guests sip on signature UV Vodka cocktails at Grammy Awards post-show parties, the MTV Video Music Awards, birthdays, weddings and any special event.
With the Spain launch, UV Vodka is partnering with top-selling Latin pop singer, Malú. She will act as Spanish ambassador to the brand as she begins her upcoming global tour. The partnership will be supported by a co-branded presence on Malú’s Twitter account, Facebook page and official website. The launch will also be backed by an integrated marketing campaign including advertising, public relations, social media and online communications.
“We are thrilled to partner with Malú,” said Alvino. “She embodies the spirit, beauty and artistic energy that will engage Spanish consumers.”
UV Vodka has been an IMPACT! Magazine “Hot Brand” award winner for seven consecutive years. The brand was recently honored as one of the “Fastest Growing Vodkas” and as one of the “Fastest Growing Local Brands” in the 2012 Drink’s International Spirit’s Millionaires Supplement. Currently experiencing unprecedented growth, UV Vodka is expected to sell 1.8 million cases by year end.
About Phillips Distilling Company
From a small distributor of candy and newspapers to becoming one of the most innovative and enduring distilled spirit companies in the U.S., Phillips Distilling Company has been producing high-quality products using the finest ingredients from around the globe for five generations. From America’s first schnapps in the 1930s, to flavored vodka in the 1950s, to flavored whiskey in the 2000s, Phillips has consistently been a pioneering company while operating as one of America’s last family-run spirits businesses. The Phillips portfolio includes the UV Vodka line of flavored vodkas, Prairie Vodka, Trader Vic’s Rums, Liqueurs and Cocktails, Revel Stoke Spiced Whisky, Phillips Union Whiskey, SourPuss Liqueurs and Ice Hole Liqueurs. The company is based in Minneapolis. www.phillipsdistilling.com
