Perky Jerky and Sports Media Personality Colin Cowherd Team Up to Bring Fans “The Herd”
GREENWOOD VILLAGE, Colo., Oct. 5, 2015 — Perky Jerky, the Best Tasting Jerky on Earth, is joining forces with the bold sports radio host, Colin Cowherd, to bring a daily podcast to enthusiasts around the country. The sports-talk program titled “The Herd” is available on iTunes and is exclusively sponsored by Perky Jerky. The advertising deal inked by Perky Jerky perfectly places promotional spots and links to PerkyJerky.com in a place where millions of listeners of “The Herd” can discover the healthy meat snack.
Colin Cowherd is widely known as one of the most thought-provoking sports hosts in the country. His audience reaches thousands of ravenous fans and grows daily. This partnership is one of the most natural pairings in sponsorship and advertising, given Cowherd’s personal love for Perky Jerky since discovering the brand while broadcasting at the 2012 Colorado Rockies home opener.
“Since the day I first encountered the guys at Perky Jerky, I knew that the lifestyle and brand alignment with active and healthy snacking was a winning combination,” said Colin Cowherd. “My style is bold and brazen, on and off the air. Perky Jerky embodies those same attributes in every aspect of their business.”
“Colin is one of the most powerful and talented personalities in sports media today. His infectious passion inspires fans. Our goal is to continue to authentically introduce the growing herd of fans to the Best Tasting Jerky on Earth,” stated Brian Levin, Chairman of Herd. “We look forward to building a campaign around his programming to reach more people than ever before.”
Elements of the multi-year sponsorship deal include: digital and radio advertising, tweets promoting the partnership, opportunities for fan sweepstakes and more. The radio show is currently available in podcast format and available to download from iTunes.
Since 2009, Perky Jerky has been at the forefront of the healthy snacking trend with its introduction of a delicious, all natural, ultra premium jerky. Continued demand for healthy, protein-rich foods and Perky Jerky’s place in the meat snack food category makes it easier for people to choose a better-for-you snack.
Perky Jerky is available at over 30,000 locations nationwide and online at perkyjerky.com.
About Perky Jerky
Perky Jerky, the Best Tasting Jerky on Earth, is widely known for its bold flavors, unique softer texture and healthy nutritional perks. Distribution in the U.S. exceeds 30,000 locations nationwide and includes retailers such as Whole Foods, Target, The Home Depot, Best Buy, Wal-Mart, Walgreens, Kroger, and many others. Follow @PerkyJerky on twitter for new product releases and deals.
