Family dining restaurants, Perkins Restaurant & Bakery and Huddle House, are partnering with global brand extension licensing agency, Beanstalk, to extend their beloved menu items into new food offerings, bringing the dine-in restaurant experience home.
Perkins and Huddle House Partner with Beanstalk for New Food Categories
Since 1958, Perkins Restaurant & Bakery has offered consumers a diverse, moderately priced menu featuring breakfast, lunch, dinner and bakery offerings. Perkins Restaurant & Bakery is a dining favorite where classic food and time-honored services are always on the menu and where choice, abundance and value go hand-in-hand. Huddle House serves a broad range of Southern-inspired comfort food menu items for breakfast, lunch and dinner. With a footprint primarily in small towns and suburban areas, Huddle House has become a place for the local community to “huddle” since 1964.
Allison Ames, President and CEO of Beanstalk, said, “We are delighted to partner with Perkins and Huddle House and to bring their classic dishes into families’ homes through exciting new food products. During times of uncertainty, many are looking for comfort and the familiar. Consumers will be able to find both through enjoying their favorite Perkins and Huddle House dishes and delights at home with their families.”
Perkins Restaurant & Bakery and Huddle House are mainstay restaurants in the lives of consumers that have continued to provide excellent food throughout the pandemic. As consumers have grown accustomed to experiencing the brand in their homes, licensing will help loyal consumers further connect to the brands and be able to bring the delicious menu items from the restaurant to the dining table.
Food categories available for licensing in the U.S. include frozen and fresh breakfast, lunch and dinner entrees that tie back to the menu’s core offerings and signature flavors, as well as baked goods and desserts, dairy products and coffee.
“We are excited to collaborate with Beanstalk to bring the homestyle tastes of both Huddle House and Perkins to restaurant fans across the United States,” said Alison Glenn Delaney, Chief Brand Officer for both restaurant concepts. “Our new licensing partnership with Beanstalk will help break through geographic barriers to help introduce these family-friendly brands to a new audience.”
About Huddle House
Since its founding in Decatur, Georgia in 1964, Huddle House restaurants have successfully served guests in 23 states across the country by simply “Bringing Friends and Family Together, Over Delicious Food, Served from the Heart.” Best known for its Southern charm and quality home-style menu, Huddle House provides communities with the perfect place to gather over a plate of hot sweet cakes for breakfast or a hearty country fried steak for lunch or dinner.
Today, the brand has more than 400 locations open or in development, with a continuous stream of new locations in the pipeline. The beloved brand’s business model seamlessly thrives in both urban and rural areas alike and with flexible build-out options, multi-unit operators can easily integrate the restaurant into their home community. With new location prototypes available and strong systemwide third party delivery partnerships established, franchisees can easily serve guests dine-in or off-premises.
For more information about franchise opportunities with Huddle House, visit huddlehousefranchising.com or call (800) 640-7125.
About Perkins Restaurant & Bakery
For 60-plus years, Perkins Restaurant & Bakery has put its “Kindness Served Daily” philosophy at the forefront every day, serving guests wholesome homestyle cooking for breakfast, lunch, dinner and late-night treats. Starting as a single pancake house in Ohio, the brand has grown to operate more than 290 restaurant locations across 32 states and Canada.
A leading full-service concept with flexible build options, Perkins is continuing to grow its corporate presence and through franchising with multi-unit operators. The brand recently revealed a new prototype to support serving take-out and delivery customers as well as the dine-in guest.
To learn more about Perkins franchise opportunities, visit www.perkinsrestaurants.com/franchise/.
Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
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About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
