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Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced the Apple Pay with Loyalty ID for restaurants is live in the first two fast-casual restaurant locations. The deep integration of Apple Pay with the Paytronix Platform enables marketers to create a convenient guest experience with easy, secure and private mobile payments that also pass along loyalty identification with an NFC tap.
“For the brand, this solution reduces the complexity and more importantly the time required for a cashier to process an order, a key metric for QSR and Fast Casual chains,” said Todd Michaud, restaurant technology consultant with Power Thinking. “For the customer, it brings loyalty functionality into the Apple Passbook, which means one less app they must navigate at check-out, greatly improving their ease-of-use. This in turn will lead to greater adoption, providing marketers with additional data to improve the program effectiveness. Any improvement like this that can positively impact the consumer, store operations and marketing is definitely a win-win-win.”
Live in two fast casual locations, the new feature delivers a convenient method for guests to identify themselves to earn and redeem rewards and pay. Some of the benefits that Apple Pay brings to restaurants, retailers and end users include:
Convenient Guest ID. With the NFC Apple Pay integration, guests tap their phones not only to pay, but also to deliver their loyalty identifier and redeem rewards.
Auto Prompt for Non-Members. When non-members tap to pay, the intelligent agent prompts the customer to join.
Easy Reward Redemption. The Paytronix software automatically calculates progress to rewards and real-time reward redemption.
Secure Transactions. When a credit or debit card is used with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, each transaction is authorized with a one-time, unique, dynamic security code.
Fast Line Speed. One-tap for payment and loyalty means faster line speeds in quick service restaurant locations. “I’ve seen the Paytronix Apple Pay with Loyalty ID in action at one of Paytronix’s largest fast casual customers. This combination of mobile payment and loyalty transforms the guests’ experience,” said James Park, CEO, Garbanzo Mediterranean Fresh. “It’s convenient for both the cashier and the guest to transact with a simple phone tap. We can’t wait to get it in our stores.”
“The Apple Pay with NFC Loyalty solution makes it so easy for the guest to sign up and participate that front line staff are likely to become ambassadors of the program,” said Andrew Robbins, president, Paytronix Systems, Inc. “This innovation is just one of many you’ll see from Paytronix this year as we continue to provide technology that solves guest experience challenges for both the marketing and the operations teams.”
About Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience store brands. Through its innovative software design and integrations with widely used point of sale systems, Paytronix empowers more than 330 customers with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement with more than 165 million loyal guests—via mobile, social and today’s most innovative digital marketing tools. As a result, customers motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.
