Paulaner, a leading German beer maker with heritage dating back to 1634, proudly announces the appointment of Andy Glaser as Chief Executive Officer of Paulaner USA effective January 1, 2025. He succeeds Steve Hauser, who is leaving the company after 10 successful years.
In his new role, Glaser will tap into his extensive beverage industry experience, focusing on adapting the iconic Paulaner brand within the US market and driving continued growth. He previously held leadership roles at Hennessy, Bass Ale and Champagne Henriot. Additionally, he served as Vice President of Marketing at Heineken USA from 2003 to 2008, when Paulaner was in its portfolio.
“We would like to thank Steve Hauser and the entire Paulaner USA team for their incredible work. In recent years, we have been able to expand our brand – with the US becoming one of our most important markets and experiencing double-digit growth. Under the leadership of Andy Glaser, we are ushering in a new era for Paulaner USA and, together with the local team, will take the brand to the next level; laying the foundation for further growth in the coming decades,” says Paulaner CEO Jörg Biebernick.
“I’m absolutely delighted to take this exciting next step and return to my roots in the beer business,” says Andy Glaser, Paulaner USA’s new CEO. “While there are some current headwinds in the US market, I’m convinced Paulaner’s outstanding quality and strong brand position will allow us to realize our ambitious long-term vision. I’m looking forward to helping the US team write the next chapter of Paulaner’s success story.”
“We are thrilled to recruit Andy, a proven expert, for this strategically important role. We have been particularly impressed by his holistic vision of sales and sustainable brand building, but also by his engaging personality and plans for the local team. We are eager to begin working together and wish him success in his new role,” says Marcus Thieme, Director of International Markets at Paulaner Brewery.
Paulaner is one of the most successful German beer makers in the American market. Amongst the oldest breweries in Munich, Paulaner has brought the Bavarian way of life to beer enthusiasts since its founding in 1634. The company began importing beer to the US in 1987 and is now enjoyed in more than seventy countries around the world.
