Dorot Gardens®, a brand under the Kayco Beyond division, has announced a transformative rebrand initiative. The company has unveiled a sleek new identity alongside its groundbreaking culinary concept “Pop. Drop. Done.” featuring fresh , flash-frozen garlic and herbs. This marks the most significant evolution of the Dorot Gardens brand since the launch of its notable purple package in 2017.
Crafted in collaboration with Chase Design Group, the rebrand aims to rejuvenate Dorot Gardens’ appeal to home cooks worldwide. The vibrant packaging hues and compelling messaging underscore the brand’s new tagline.
“The new Dorot Gardens branding now features larger, more prominent flavor callouts and individual colors assigned to each flavor! The new package will ensure consumers pick the right flavor to avoid making a flavor mistake, making it hassle-free to use the different flavors,” says Laura Morris, Marketing Director of Dorot Gardens.
The rebranding objective is to entice anyone who cooks and eats into the kitchen by demonstrating the Dorot Gardens’ unparalleled ease, quality, and convenience with pre-portioned flash-frozen garlic and herbs. This eliminates the need for chopping or measuring while delivering garden-fresh flavors at a moment’s notice. Dorot Gardens strives to simplify the kitchen experience, saving time and guesswork from chopping and measuring and making it easy for the consumer to store and utilize high-quality ingredients with less prep and waste.
The rebrand elements will be integrated across all product SKUs and serve as the cornerstone of a revamped website, in-store displays, digital and social media campaigns, and advertisements.
The bold rebrand and revamped packaging will provide home cooks with a kitchen shortcut to enhance their culinary creations using Dorot Gardens’ convenient, high-quality products.
“We aimed for the new packaging and brand assets to clearly communicate that Dorot Gardens is transforming cooking, guaranteeing richer, fresher flavors and aromas. We believe the new packaging will stand out on freezer shelves and attract consumers,” says Laura.
“During the rebranding process for Dorot Gardens, we aimed to imbue it with a modern, gourmet ambiance that would be visually appealing even when seen behind freezer doors. The use of food-forward photography, coupled with a bright and warm color palette, serves to enhance the ingredients and make Dorot Gardens more accessible to all home cooks while also highlighting the key benefits of simplified revolutionary cooking,” explained Jon Arriaza, Creative Director at Chase Design Group.
Dorot Gardens has mastered the technique of preserving the natural essence of fresh herbs such as basil, ginger, and garlic. Each herb is captured at its peak using its advanced flash-freezing process, which seals in vibrant flavors and aromas. This process ensures that home cooks can enjoy the taste of freshly picked herbs year-round without peeling, chopping, or dealing with wilted leaves. Dorot Gardens carefully selects the finest ingredients, including high-quality garlic and herbs, which are washed, peeled, chopped, flash-frozen, and pre-portioned for easy use. This helps to effortlessly infuse dishes with garden-fresh flavor, saving time on preparation and cleanup.
“The Dorot Gardens rebrand promises to showcase an innovative cooking method that saves time and enhances dishes with a burst of fresh flavors. Say goodbye to bland, dried spices and embrace the art of cooking with Dorot Gardens. With convenience meeting uncompromising taste, this is an irresistible purchase,” explains Laura.
Dorot Gardens offers a range of frozen herbs and garlic that make cooking easier, allowing you to create tasty and healthy meals with minimal effort at home. The current Dorot Gardens lineup includes Crushed Garlic, Crushed Ginger, Chopped Basil, Sautéed Glazed Onions, Chopped Cilantro, Crushed Turmeric, Chopped Parsley, and Chopped Dill, all conveniently portioned in innovative trays. This makes adding flavor to food as easy as popping a tray. Unlike dried and jarred herbs, which can lose flavor and nutrition, Dorot Gardens’ products allow cooks to enjoy the benefits of fresh herbs without the commitment of growing them or the trouble of preparing them. Additionally, these frozen herbs have a two-year shelf life, ensuring that even out-of-season ingredients maintain their freshness.
Dorot Gardens products are certified as vegan, OU Kosher, Halal, and non-GMO. The company specializes in developing, producing, and marketing frozen seasoning products worldwide. It was founded in 1992 in Kibbutz Dorot, an agricultural community in southern Israel. The kibbutz has over 3,500 acres of field crops, including garlic and herbs. These ingredients are picked, chopped, packaged, and frozen using a unique fast-freeze process that preserves their taste, freshness, and nutritional value. Over the years, the company has become Israel’s largest supplier of fresh frozen seasoning products. Dorot Gardens is now part of the Kayco Beyond Family.
Kayco is a top manufacturer and supplier of kosher foods. Their Kayco Beyond Division sources and distributes new products that go beyond kosher to meet the needs of consumers looking for healthy, convenient, and restricted diet options. Headquartered in Bayonne, NJ, their brands include Absolutely! Gluten Free®, Mighty Sesame Co.®, Wonder Juice™, and Dorot Gardens®, among others. For more information, visit www.KAYCO.com.
