O’dang, maker of premium hummus dressing, introduces brand refresh under the new company name: O’dang Foods. The brand’s e-commerce platform debuts a refreshed look along with the expanded flavor collection officially available as of June 1, 2020. The exciting, elevated and eye-catching packaging matches the bold flavor profiles of the brand’s unique personality and also displays the ingredients visually to clearly inform consumers. This branding evolution positions O’dang Foods for expansion beyond hummus dressings, with the first new product line extension to be announced in the coming weeks.
“We are thrilled to introduce refreshed O’dang branding, consisting of a fresh and lively new color palette and an aesthetic to match the unique and bold flavors of the O’dang brand. We have spent time updating and perfecting the flavor offerings to bring the consumer a plant-based, low-calorie good-for-you dressing collection like no other in the market.” – Jerry Bello, Co-Founder & Managing Partner, Keen Growth Capital
In coordination with the relaunch, the brand also celebrates two brand new flavor offerings, Classic Mediterranean and Balsamic Feta, being introduced first to market at Walmart stores nationwide. The all-natural, low calorie O’dang plant-based dressing line, with both Vegan and Vegetarian options, will now offer a full line up of eight flavors: Garden Herb Ranch, Greek Tzatziki, Lemon Caesar, Roasted Red Pepper, Southwest Ranch and Honey Mustard, in addition to the new flavors Classic Mediterranean and Balsamic Feta, priced at $4.99 per 12oz bottle. The complete line of low sodium, clean label dressings, are also available for purchase on the brand’s refreshed e-commerce website, (https://www.odangfoods.com)
The growing interest in Mediterranean cuisine and popularity of the Mediterranean diet inspired the expanded flavor offerings. Classic Mediterranean offers a healthy staple consisting of flavors like garlic, tahini and extra virgin olive oil. Balsamic Feta has sharp balsamic notes combined with creamy feta for a memorable eating experience filled with delightfully contrasting flavors.
“The addition of two new flavors to the O’dang dressing line comes at a perfect time as we re-stage the brand with impactful graphics and product improvements via enhanced flavor and texture. A delicious consumer experience and better-for-you attributes are key tenets of O’dang Foods and our new Balsamic Feta and Classic Mediterranean varieties build on that mission.” – Eric Hintz, CEO, O’dang Foods
The goal of O’dang Foods is to improve and evolve existing food product categories available by creating better-for-you, hummus-based products that offer exciting flavor experiences while maintaining a healthful nutritional profile. The new and improved formulation that accompanies the brand refresh allows for a smoother, creamier dressing texture as well as an even bolder taste profile.. O’dang Hummus dressings bring innovation to the dressing aisle with these better-for-you dressings featuring a base of US-grown chickpeas.
This full flavor, fewer calorie dressing line is gluten-free, egg-free, low sodium, Non-GMO, free of high fructose corn syrup and contains no artificial colors or flavors. All dressing SKUs contain 20-40 calories per serving, compared to significantly higher calorie counts of traditional salad dressings currently on shelves. O’dang offers the only true plant-based salad dressing line, revolutionizing healthy, clean eating, and catering to the ever-growing plant-based consumer market. Vegan flavor offerings include Classic Mediterranean, Greek Tzatziki, Honey Mustard, Roasted Red Pepper and non-vegan flavors include Balsamic Feta, Garden Herb Ranch, Lemon Caesar, and Southwest Ranch.
Flavor Profiles:
- Classic Mediterranean: Bold flavors of garlic, olive oil and herbs (40 calories per serving)
- Greek Tzatziki: Fresh cucumber, dill and tart lemon (20 calories per serving)
- Honey Mustard: Classic combination of tangy mustard and sweet honey (40 calories per serving)
- Roasted Red Pepper: Bursting with fresh roasted red pepper flavor (40 calories per serving)
- Balsamic Feta: Balsamic vinegar and creamy feta cheese (25 calories per serving)
- Lemon Caesar: Lemon, parmesan cheese and garlic (35 calories per serving)
- Garden Herb Ranch: Fresh herbs, veggies and creamy buttermilk (25 calories per serving)
- Southwest Ranch: A kick of spice, veggies and creamy buttermilk (25 calories per serving)
The dressings are not only perfect to top off any salad or sandwich, but they can also be served as the perfect low-calorie dip with raw veggies, crackers, chips and more. They also serve as a healthier marinade or sauce for meats, fish and vegetable dishes.
O’dang dressings are now available at retailers nationwide including: Big Y, Bristol Farms, Central Market, Fairway, The Fresh Market, Fresh Thyme, Gelson’s, Harris Teeter, Hy-Vee, Ingles, Jewel, King’s, Raley’s, Walmart and Weis. The two new flavors, Balsamic Feta and Classic Mediterranean, hit store shelves at Walmart in late May. The full line also available at www.odangfoods.com
About O’dang Foods™️
O’dang offers a new-to-category innovation with its line of premium hummus dressings. Made with real chickpeas, O’dang offers full-flavor, plant-based dressings with lower sodium, lower fat and fewer calories. O’dang dressings contain whole ingredients and have no fillers, they are non-GMO and gluten-free. Available at retailers nationwide including: Big Y, Bristol Farms, Central Market, The Fresh Market, Fresh Thyme, Gelson’s, Harris Teeter, Hy-Vee, Ingles, Jewel, King’s, Raley’s, Walmart and Weis. O’dang dressings retail for $4.99 per bottle. Join the hummus revolution on all major social media channels @odangfoods and visit www.odangfoods.com
