NuernbergMesse North America (NMNA) and NaylorCMG today announced their collaboration on InterBev Beverage 2014 which will be co-located with FMI Connect: The Global Food Retail Experience at McCormick Place, June 10-13, 2014 in Chicago. NaylorCMG will manage and coordinate Exhibitor Marketing & Sales and Attendee Promotion efforts for InterBev Beverage 2014 and into the future.
NMNA Director of Trade Shows, Andrea Paulinelli said, “After decades of providing a gathering place where the beverage industry can learn about innovations, see the newest technology and learn best-practices, lnterBev seeks a new direction to continue to grow and better meet the needs of the ever-changing beverage industry.”
The show will be split into two concepts: InterBev Beverage and InterBev Process. Both concepts will co-locate with larger events to further the opportunities for exhibitors and visitors. In this new format, there will be two separate events representing the InterBev product segments.
InterBev Beverage 2014 will focus on joining beverage companies with retailers and will co-locate with FMI Connect, the defining event for the retail food and beverage industry. FMI Connect is expecting 15,000 participants from more than 75 countries. The show floor is expecting 900 exhibitors across 800,000 square feet and 2,000 beverage buyers and marketing executives. There will also be 20 beverage-specific educational sessions and events focused on providing beverage and retail industry trends.
Other partnerships include the participation of Pack Expo International, United Fresh and U.S. Food Showcase. This new partnership will allow InterBev Beverage exhibitors access to a range of FMI Connect and Partner targeted audiences, including buyers from traditional grocery retailers and alternative formats.
Susan Neely, President of the American Beverage Association, said “InterBev is an important industry event and with this co-location, it will further its reach to allow our industry to better showcase its great innovation. We hope to see you in Chicago.”
InterBev Process will focus on beverage processing and will be co-located with another processing show and take place in the fall of 2015. Details will be available soon.
About the NuernbergMesse Group:
InterBev is owned and operated by NuernbergMesse North America, a U.S. subsidiary of Germany based NuernbergMesse GmbH. NuernbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the Nuernberg location and worldwide. Every year, around 30,000 exhibitors (international share: 39 %) and up to 1.4 million visitors (international share of trade visitors: 22 %) participate in the own, partner and guest events of the Nuernberg Messe Group, which has subsidiaries in China, North America, Brazil, Italy and now also India. The group also has a network of approximately 50 representatives operating in more than 100 countries. www.nuernbergmesse.de
About NaylorCMG:
NaylorCMG is the event management division of Naylor, LLC the leading provider of print and online media and event management solutions exclusively serving the association marketplace. Founded in 1969, Naylor provides customized association marketing communications, including magazines, member directories, online buyers’ guides, e-Newsletters, digital magazines, show guides, and event marketing and promotion materials. Naylor currently provides specialized turnkey services that build image and drive non-dues revenue for associations in the United States and Canada and currently serves more than 500 associations in 100 industries. Visit www.naylor.com for more information.
