Modern Mexican steakhouse, Toca Madera, debuts in Houston Tuesday, June 18, located on the ground floor of The Pavilion at The Allen at 1755 Allen Parkway Suite 101, Houston, TX.
Toca Madera, an immersive dining experience operated by global hospitality group Noble 33 – with existing locations in Los Angeles, Las Vegas, and Scottsdale, will span nearly 14,000 square feet with a 317-seat count. This marks Noble 33’s first restaurant in Texas.
Houstonians can look forward to an outdoor dining patio overlooking Eleanor Tinsley Park, along with two full-service bars, a lounge, a private member’s club, and a private dining room paired with an elevated, high-energy atmosphere and nightly live entertainment.
“Bringing a Noble 33 concept to Texas has always been a goal of ours, so we are beyond excited and ready for the June opening of Toca Madera,” says Mikey Tanha, Co-founder and CEO of Noble 33. “Houston marks Toca Madera’s fourth and largest location – a testament to the city’s international flare and palate and we can’t wait for all to enjoy the Toca Madera experience.”
The signature design by award-winning Monochrome is inspired by the restaurant’s Mexican cuisine reimagined into a modern, organic aesthetic. Bold architectural elements combined with warm luxurious finishes of handcrafted custom woodwork, plush velvet upholsteries, intimate lighting, and biophilic design create a transcending multi-sensory dining experience. Distinct highlights include the ‘The Bird’s Nest’, an immersive art piece that encapsulates the lounge area in an incredible nest-like structure featuring a lush greenscape in addition to one-of-a-kind art pieces and a sweeping undulated wood slat ceiling.
“Toca Madera Houston offers a unique high touch dining experience that speaks to all the senses,” says Tosh Berman, Co-founder and Chairman of Noble 33. “Great detail and attention is given to the architecture, design and soundscape, all combined with an incredible menu for a bespoke dining journey.”
The Houston menu, with Executive Chef Christian Brennen at the helm, features Toca Madera’s signature and popular dishes. Guests will be transported to Mexico City through a selection of modern Mexican cuisine prepared with sustainable, organic ingredients. Highlights include the rose-shaped Sashimi Mexicano with ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre and A5 Wagyu Tacos in a crispy wonton shell with kizami wasabi, Cali green onions, and micro shiso.
At the heart of Toca Madera Houston’s menu is a carefully curated selection of premium Australian and Japanese beef. The Toca Steak menu includes a selection of premium steaks, starring the show stopping Flaming Tomahawk, served flaming and floating over salsa verde, presented and sliced by chef tableside.
The dynamic farm-to-glass mixology program, helmed by Beverage Director Carla Lorenzo, emphasizes fresh, seasonal ingredients while offering a vast and versatile selection of tequila and mezcal. Guests can expect Toca Madera’s cult-favorite cocktails including Como la Flor, served with edible flowers and rose air, engaging all of the senses.
Amplifying the high-touch experience, Toca Madera offers nightly entertainment including live musicians, local and international resident DJs, and fire performers.
Noble 33 looks forward to expanding its footprint with upcoming openings including Meduza Mediterrania in Houston; Toca Madera, Casa Madera and Sparrow Italia in Miami, Florida; and 1587 Prime, the recently announced partnership with Patrick Mahomes and Travis Kelce, in Kansas City.
Toca Madera is located at the Lifestyle Pavilion at The Allen, 1755 Allen Parkway, Houston, TX 77019.
The restaurant will operate six days a week to begin, Tuesday through Thursday 5pm – 12am, Friday and Saturday 5pm – 1am:, Sunday 5pm – 12am, closed Monday.
For additional information, visit Toca Madera online at www.tocamadera.com or on Instagram @TocaMadera and find Noble 33 at www.noble33.com or on Instagram @Noble.33.
About Noble 33
Noble 33 is a global hospitality group with a collection of restaurants, located stateside and abroad, offering patrons premium culinary and entertainment experiences. Helmed by entrepreneurs Tosh Berman and Mikey Tanha, Noble 33 has a brand-driven philosophy that allows the company to create signature experiences rooted in innovation, impeccable service, lively ambiance, and modern architecture and design. Noble 33’s ongoing expansion of acclaimed restaurants ranging from the Mexico-City inspired Toca Madera and modern Italian Sparrow Italia to the mediterranean-influenced Casa Madera and Meduza Mediterrania, expands the boundaries of high-energy and high-touch fine-dining restaurants. New markets for Noble 33 include Houston and Miami with an existing portfolio in Los Angeles, New York City, Las Vegas, London, Scottsdale, and Toronto. Noble 33’s corporate team is a global workforce with offices in Denver, and a corporate presence in Las Vegas and soon Miami. For more information, visit www.noble33.com and @Noble.33 on Instagram.
About Toca Madera
First opened in West Hollywood in 2015, Toca Madera reimagines traditional Mexican cuisine with a modern approach, pairing locally sourced ingredients with bold flavors to offer an array of options for every eater. Its shared-plate menu is designed to offer something for everyone, with vegan, vegetarian, and gluten-free choices. Toca Madera restaurants feature a dynamic farm-to-glass cocktail program using fresh, seasonal ingredients, and offer a versatile selection of the finest tequilas and mezcals, as well as a rotating selection of wines from across the globe. Toca Madera restaurants’ signature design features include Arabesque accents, handcrafted custom woodwork, and numerous fire elements, all contributing to the alluring Modern Organic aesthetic. Toca Madera’s management and continued expansion is led by Noble 33 in partnership with The Madera Group. For more information, visit www.tocamadera.com and @tocamadera on Instagram.
